WORKING WITH YOUR INSTITUTION Public Engagement Manager Dr Rebecca Jones Public Engagement Manager

CAMBRIDGE STEM CELL INSTITUTE World-leading centre for stem cell research Our mission ‘To transform human health through a deep understanding of stem cell biology’ 29 group leaders, 350 research staff One of 14 Wellcome Centres Distinct Public Engagement strand £500K+ over 5 years Public Engagement Manager and Public Engagement Assistant Programme of activity built around ‘culture change’ within the Institute People, Policy and Platforms

ABOUT ME 2012 One of 12 institutions 2014 2015 2016

WHAT DO YOU GET OUT OF IT As an exhibitor: As an institution: ‘Kudos’ and recognition Raise the profile of your research Contacts and networking Communication skills Clarity of research messages Insight into public perceptions and chance for self reflection Top quality resources to reuse As an institution: Awareness raising and prestige News stories Societal impact (REF, funders) Trained and informed researchers Future pool of public engagement talent and resources Profile of research (peers, public, funders) Contacts and networking (amongst other exhibitors as well as soirees) Unlike any other event, more press and government/industry attention.

GET YOUR INSTITUTION BEHIND YOU Advice and support Funding Training Resources (in kind support) Tested suppliers Promotion and marketing Opportunities to test your exhibit Opportunities to re-use your exhibit Get in touch EARLY! Funding: IN KIND support, borrowing items, equipment. Rolls Royce exhibit 2015 was paid for by RR as sponsor and industry partner. Testing: Rolls Royce exhibit tested at Cambridge Science Festival and Cambridge Science Centre. Local schools, departmental open days etc.

WHO TO CONTACT Public engagement Communications and press Marketing and public relations Research strategy and impact FRS at your institution Contact staff within: Departments, faculties, schools, centres/institutes, head offices, central University, partner organisations, funders… Also inform: FRS from your institution Look at

TOP TIPS Choose a lead exhibitor to manage the project Consider how/when you will reuse your exhibit during the planning stages Define clear key messages you want to engage visitors with What’s new and exciting? What could impact their lives? Come with an open mind to learn something and take inspiration back into your research Think of innovative ways to follow up with visitors to capture impact. Make the most of the experience and enjoy yourselves! 1. Jenny great example of lead exhibitor. 2. Making sure FRS you know are aware you are there. CREATE NOISE. 3. Watch out for design and build – don’t become reliant on them rebuilding it for you.

WANT FURTHER ADVICE exhibition@royalsociety.org Tel: 020 7451 2242 1. Jenny great example of lead exhibitor. 2. Making sure FRS you know are aware you are there. CREATE NOISE. 3. Watch out for design and build – don’t become reliant on them rebuilding it for you. scipe@stemcells.cam.ac.uk Tel: 01223 746 948 www.stemcells.cam.ac.uk