Marketing the Initiative to Secure Financial Support

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Presentation transcript:

Marketing the Initiative to Secure Financial Support

What is marketing? Exchanging something of value for something you need.

Marketing includes: Image-building Friend-raising Membership development Community relations Political activities Citizen education

Why should you market your initiative For more resources For insights For better focus

How do you market your initiative? Let people know Be likeable Gather support

Points in marketing: Who will be involved Involve everyone Define initiative's role Set goal Brainstorm for support Consider the donors Focus Develop contacts Develop a plan Pretest and implement Evaluate and revise

The 4 P’s of marketing Product Price Place Promotion