Burgers

Breakout Of Burgers By Type (Jan-Mar 2012) Specialty Burgers, Followed by Chicken Burgers, Are the Top Burger Types on U.K. Menus, Accounting For Over 40% Of All Burgers Menued in 2012 Breakout Of Burgers By Type (Jan-Mar 2012) The abundance of specialty burgers (a beef burger with upscale/other toppings not captured by descriptors in the chart above) indicates that U.K. restaurants are innovative with their burger offerings Chicken burgers were the second most prevalent burger type on U.K. menus in 2012, however, other alternative protein types, such as fish, were barely present on U.K. menus Base: 248 U.K. Chains and Independent Restaurants in Jan-Mar 2012 Source: MenuMonitor; Technomic

Burger Types Sorted By One-Year Growth On Menus* Overall, Burgers Increased on U.K. menus in 2012; Specialty Burgers Show Notable Growth Burger Types Sorted By One-Year Growth On Menus* 2011 Incidence 2012 Incidence % Change Burgers in Total 447 476 6.5% Bacon Cheeseburger 50 54 8.0% Barbecue Burger 17 20 17.6% Cajun Burger 8 4 -50.0% Cheeseburger 46 8.7% Chicken Burger 90 91 1.1% Chili/Chili Cheese Burger 14 10 -28.6% Fish Burger 3 -25.0% Garden/Veggie Burger 55 1.9% Hamburger 59 67 13.6% Mushroom & Swiss Burger 2 1 Specialty Burgers 104 15.6% Steak Burger 13 30.8% *”Build Your Own” Burgers & Burger Value Meals were excluded from this table Base: Base : Jan-Mar 2012 - 503 items on 248 restaurant menus from U.K. Chains and Independent Restaurants ; Jan-Jun 2011 - 481 items on 248 restaurant menus from U.K. Chains and Independent Restaurants Source: MenuMonitor; Technomic

More Than Half Of All Burgers Came From Pubs/Bar & Grill Menus in 2012 Burger Breakout By Cuisine Type (2012) Burger Breakout By Daypart (2012) Cuisine Type % Burgers Found at These Restaurants Traditional Pub 32.8% Bar & Grill 29.0% Burger 12.2% Other 4.0% Chicken 3.6% Gastropub 2.5% Steak 2.3% Pizza 2.1% Seafood 1.9% Italian 1.7% Other Sandwich 1.5% French 1.3% Mexican Wine Bar Coffee Cafe 1.1% BBQ 0.8% Brasserie 0.4% Family Casual 0.2% Modern British Burger Breakout By Segment (2012) Base: 248 U.K. Chains and Independent Restaurants in Jan-Mar 2012 Source: MenuMonitor; Technomic

About 84% Of All Burgers on U.K. Menus Were Under £10.00 Burger Breakout By Price Point on U.K. Menus (2012) 43.9% of all menued burgers on U.K. Menus were priced between £0.89 - £6.99 39.7% of all menued burgers on U.K. Menus were priced between £7.00 - £10.00 10.7% of all menued burgers on U.K. Menus were priced between £10.01 - £12.00 5.7% of all menued burgers on U.K. Menus were priced between £12.01 - £19.75 Base: 248 U.K. Chains and Independent Restaurants in Jan-Mar 2012 Source: MenuMonitor; Technomic

Familiar Ingredients Continue To Top The List Of Burger Ingredients in 2012; Tomato Drops Substantially Top 20 Ingredients In Burger Entrées (2011-2012) Mayonnaise is the leading condiment for burgers at U.K. restaurants, penetrating nearly half of all burgers in 2012 Tomatoes, lettuce, and cheese were burger staples in 2012, each penetrating over one-third of all menued burgers that year Tomatoes and red onions are both noticeably down in 2012 Base: Base : Jan-Mar 2012 - 503 items on 248 restaurant menus from U.K. Chains and Independent Restaurants ; Jan-Jun 2011 - 481 items on 248 restaurant menus from U.K. Chains and Independent Restaurants Source: MenuMonitor; Technomic

Mayonnaise Leads; Relish & Barbecue Sauce Gain Ground On Menued U. K Mayonnaise Leads; Relish & Barbecue Sauce Gain Ground On Menued U.K. Burgers in 2012 Top Sauces In Burger Entrées (2011-2012) Mayonnaise is by far the most commonly menued sauce for burgers on U.K. menus Relish, barbecue sauce and hot sauce all increased within burgers on U.K. menus over the past year Tomato relish and mustard declined notably in incidence within burgers on U.K. menus over the past year Base: Base : Jan-Mar 2012 - 503 items on 248 restaurant menus from U.K. Chains and Independent Restaurants ; Jan-Jun 2011 - 481 items on 248 restaurant menus from U.K. Chains and Independent Restaurants Source: MenuMonitor; Technomic

Menu Examples – Burgers Featuring Mayonnaise Nando's; Beanie Burger - Your Finger's On The Pulse With Our Cheddar Cheese, Chickpea And Sweetcorn Burger Packed With Lentils, Garden Peas And Pumpkin Seeds. We Fill Our Freshly Baked Portuguese Rolls With Delicious Veggie Goodness - And A Bit Of Salad. With Nando's Special Mayonnaise. - £5.55 Prezzo; Classic Burger - 100% Prime Beef Burger With Ementhal Cheese And Garlic Mayonnaise In A Sesame Seed Sour Dough Bun Served With House Fries. - £9.95 Auberge; Auberge Burger - Pure Beef Burger, Emmenthal Cheese, Tomato & Red Onion, Mayonnaise, Served On Toasted Focaccia With Fries. - £9.95 Barracuda Bar; Blue Cheese & Mushroom Topping - Vegetarian Topping. Our Beef Burgers Have Grown To 7oz AS WE RECKON IT MAKES OUR BURGERS EVEN MORE DELICIOUS. Still The Same Great Secret Recipe, Our Fresh Burgers Are Cooked To Perfection On Our Chargrill. Served In A Sesame Seeded Bun With Salad, Mayonnaise, Chips & Relish On The Side. - £6.50 Garfunkel's; Goat's Cheese Veggie Burger - A Goat's Cheese, Basil And Sweet Roasted Pepper "pattie" With Nut Pesto. All Burgers Are Served In A Soft Flour Bap With Mayonnaise, Burger Relish, Lettuce, Tomato And Red Onion, With Chunky Chips. - £9.79 The Slug and Lettuce; Falafel Burger - With Guacamole And A Sweet Chili Sauce. Served On A Soft Multiseed Bun With Tomato, Lettuce, And Mayonnaise. Plus Chips And Coleslaw On The Side. Vegetarian. - £7.75 Source: MenuMonitor; Technomic

Chip Premium (% Difference) Price Differences Are Also Evident When Considering Burger Entrées Served With Chips Vs. Without Chips On U.K. Menus In 2012 Average Price of Burger Entrées Paired With Chips Vs. Those Not Paired With Chips - (Jan-Mar 2012) Entrée Type Entrées w/o Chips Average Price Entrées w/ Chips Price Difference Chip Premium (% Difference) Burgers (overall) 170 £6.51 323 £8.19 £1.68 25.8% Bacon Cheeseburger 17 £7.81 37 £8.84 £1.03 13.2% Barbecue Burger 4 £6.52 16 £8.46 £1.94 29.8% Burger Value Meal 10 £5.35 15 £6.47 £1.12 20.9% Cheeseburger 18 £5.62 32 £8.25 £2.63 46.8% Chicken Burger £6.63 54 £7.44 £0.81 12.2% Chili/Chili Cheese Burger 2 £6.88 8 £7.49 £0.62 9.0% Garden/Veggie Burger 19 £6.50 36 £7.20 £0.69 10.6% Hamburger 14 £6.01 53 £7.87 £1.86 30.9% Specialty Burgers 42 £7.66 62 £8.91 £1.25 16.3% Steak Burger 7 £6.12 £11.01 £4.89 79.9% Base: Jan-Mar 2012 - 493 items from 106 restaurant menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

For more information please contact: David Wilkinson UK Business Development Director 07715-291- 530 dwilkinson@technomic.com