Practical Strategies for Turning your Database into Donors May 4, 2015 Not-for-Profit Leadership Summit

Overview 5 practical strategies Neighbors Link as a case study How well you know your database 5 practical strategies Commit to trying 2 strategies

Total # of Donors

Annual Appeal Results 9,000

Strategy #1 Get to know your data

Maximize use of the relationship field Strategy #2 Maximize use of the relationship field

Think about how you pull lists Strategy #3 Think about how you pull lists

Strategy #4 Delete the duds

Increase no-ask communications Strategy #5 Increase no-ask communications

What strategy is missing? Lapsed donors

Q & A

Select 2 strategies that you will try 1 2 3 4 5 Get to know your data 2 Maximize the relationship field 3 Think about how you pull lists 4 Delete the duds 5 Increase no-ask communications

Director of Development & Communications Thank you! Laura Newman Director of Development & Communications (914) 666-3410 x14 Lnewman@neighborslink.org