Propaganda America's Army: In the early 2000s, the United States government developed and freely distributed a video game known as America's Army. The stated intention of the game is to encourage players to become interested in joining the U.S. Army. According to a poll by I for I Research, 30% of young people who had a positive view of the military said that they had developed that view by playing the game. The use of propaganda also works exceptionally well within the world of ‘sales’ advertising. This is a multibillion dollar business as seen with the cost of a Super bowl commercial. Propaganda History of propaganda In late Latin, propaganda meant "things to be propagated". In 1622, shortly after the start of the Thirty Years' War, Pope Gregory XV founded the Congregatio de Propaganda Fide ("Congregation for Propagating the Faith"), a committee of Cardinals with the duty of overseeing the propagation of Christianity by missionaries sent to non-Christian countries. Therefore, the term itself originates with this Roman Catholic Sacred Congregation for the Propagation of the Faith (sacra congregatio christiano nomini propagando or, briefly, propaganda fide), the department of the pontifical administration charged with the spread of Catholicism and with the regulation of ecclesiastical affairs in non-Catholic countries (mission territory). The actual Latin stem propagand- conveys a sense of "that which ought to be spread". Originally the term was not intended to refer to misleading information. The modern political sense dates from World War I, and was not originally not seen as having an unfavorable or disparaging meaning. America's Army: True Soldiers The America's Army: True Soldiers game accurately portrays the values that guide Soldiers in the U.S. Army, by Specifically incorporating game play based on mission accomplishment, teamwork, leadership, rules of engagement and respect for life and property. Just like in real combat, honor and respect must be earned, and in the game, the Play-Lead-Recruit feature allows players to earn respect as they move up through the ranks and become true leaders. Teammates can award points to other team members who play honorably and jump in when the mission is on the line. An M&M advertising campaign in Australia, where you could vote for your favorite color. All but one of the M&Ms are depicted as males (again, the female is Miss Green). http://amhist.ist.unomaha.edu/picsList.php (This location has power point presentations that could be usefull.) Here is a screenshot of the page for Red, a satirical take on a Marxist revolutionary: Here is a screenshot of the page for Miss Green (notice the others aren’t Mr. Blue or Mr. Red; only the female M&M has a title): http://xbox360.rocktheconsole.com/category/americas-army/ http://contexts.org/socimages/2009/03/02/sex-sells/ http://loki.stockton.edu/~greggr/The%20Propaganda%20of%20History.htm http://www.nationaldefensemagazine.org/archive/2006/February/Pages/SB-ArmyPopular5437.aspx http://www.pbs.org/now/politics/propaganda.html http://www.spiritus-temporis.com/propaganda/history-of-propaganda.html http://www.history.com/encyclopedia.do?articleId=219897

Propaganda techniques were first codified and applied in a scientific manner by journalist Walter Lippman and psychologist Edward Bernays (nephew of Sigmund Freud) early in the 20th century. During World War I, Lippman and Bernays were hired by then United States President, Woodrow Wilson, to participate in the Creel Commission, the mission of which was to sway popular opinion in favor of entering the war, on the side of Britain. Expanding dimensions of state propaganda, Joseph Stalin's regime built the largest airplane of the 1930s, Tupolev ANT-20, exclusively for this purpose. Named after the famous Soviet writer Maxim Gorky who recently returned from capitalist fascist Italy, it was equipped with a powerful radio set called "Voice from the sky", printing and leaflet-dropping machinery, radio stations, photographic laboratory, film projector with sound for showing movies in flight, library, etc. The airplane could be disassembled and transported by railroad if needed. The giant aircraft set a number of world records. The war propaganda campaign of Lippman and Bernays produced within six months such an intense anti-German hysteria as to permanently impress American business (and Adolf Hitler, among others) with the potential of large-scale propaganda to control public opinion. Bernays coined the terms "group mind" and "engineering consent", important concepts in practical propaganda work. http://www.pvhs.chicousd.org/teachers/BethBurton/Announcements.html “The heroic deed of Soviet people is immortal!” “To the West! Death to German invaders!” The current public relations industry is a direct outgrowth of Lippman's and Bernays' work and is still used extensively by the United States government. For the first half of the 20th century Bernays and Lippman themselves ran a very successful public relations firm. “Glory to the soldier-liberator!” http://russiatrek.org/blog/army/soviet-world-war-ii-propaganda-part-2/