MAR316 Last Points Dr. Elmos Konis

E-mail + SOCIAL MEDIA + Mobile Marketing Don’t be SPAM!

Tips for mobile marketing Get permission – do not be SPAM! Reward people who sign up.

Tips for mobile marketing Build a good list (e.g. current customers, loyalty programs, specificity, people who trust you)

Tips for mobile marketing Research – research. Know what your audience wants + when

Tips for mobile marketing Build your e-mail + mobile reputation. QUALITY offering every time!

Tips for mobile marketing If you are not getting a response, drop out or change strategy. You have become spam… Integrate: i.e. combine campaign with other media

Tips for mobile marketing Make it urgent. E.g. Just today restaurant offer… give a real incentive

Tips for mobile marketing Mobile voting, coupons, are a good idea Do ‘Merchandising’ (i.e. POS use of mobiles) Limit your number offers so you don’t saturate the importance of the message (i.e. “there will be another offer tomorrow, so I’ll ignore now..”) Tips for mobile marketing

Tips for mobile marketing Let others spread the message (e.g. FWD to a friend for an extra 10%!) Keep the message short + to the point!

Next subject: Banner ads Tip for banner ads: Look for good ideas Next subject: Banner ads Tip for banner ads: Look for good ideas. What did you like? Controversy Curiosity Usefulness: when you create content that people actually want, content that actually helps them, then you build a relationship based on trust Most people do not click on banner ads, so at least try to get noticed The Average Click Thru Rate for Banners is 0.06% (says Google) The banner ad display format is expected to grow 7% this year to more than $44 Billion, despite the crazy insane lack of effectiveness.

Banner Ads It scored a 44% click through rate! It sent traffic to  AT&T ads narrated by Tom Selleck. It promised a future where you could read books, get directions, do banking, buy stuff, watch movies, and attend meetings – all online! Whoa!!! The first banner ad, 1994:

Banner Ads Challenges Viewability: Banners that are never actually viewed by anyone Click fraud: Websites that fake clicks on banners Bots: Automated scripts that scour the web and click on advertiser banners Viewer fatigue: We have learned to ignore banners Ad Blockers: How more and more of us try to avoid unwanted banners

Beware: 28% of marketers have reduced their ad budgets and shifted to other forms of marketing 54% of internet users have never clicked a banner ad because they don’t trust them.

Banner Ads

Banner Ads  By 2019, mobile advertising will represent 72% of all U.S. digital ad spending. Digital video ad spend will exceed TV ad spend for the first time this year. Tip: Imagery + colour are key

Banner Ads Only 13% of us trust ads on Web sites 24% trust ads in newspapers.  23% trust ads on TV 22% trust ads in magazines. Tip: Complement, but stand out

Can you control where banner ads appear? YES Httpps://Support.google.com

Google Adsense (for ads on your site) and adWords (for ads elsewhere)

e.g. AdWords will help your campaign…

More tips Ads may have 2 main goals: 1. Build brand awareness 2. Bring traffic Think Value Proposition: “High quality” or “50% off” or “Limited time offer.”  CTA (Call to action): “Learn more” or ‘”Get started” or “Watch Now” Animations are good!