Observable Culture, Core Values & CSR UNIT 1: FOUNDATIONS OF MANAGEMENT Observable Culture, Core Values & CSR http://www.ted.com/talks/audrey_choi_how_to_make_a_profit_while_making_a_difference - Making money while making a difference https://www.youtube.com/watch?v=78E3SqCNYmg – Creating Culture Mark Messier

Organizational Culture system of shared assumptions, values, and beliefs, which governs how people behave in organizations influences the people in the organization and dictates how they dress, act, and perform their jobs. Every organization develops and maintains a unique culture, which provides guidelines and boundaries for the behavior of the members of the organization.

Organizational Culture Observable Culture: (level 1) visible actions and events heroes, ceremonies, rites & rituals, legends and stories, metaphors and symbols Core Culture: (level 2) underlying values innovation and risk-taking, ethics and integrity, social responsibility, customer service, performance, teamwork

Observable Culture - level 1 Observable Culture: what one sees when walking around an organization. Visible E.g. how people dress, how offices are arranged; how staff speak/behave, how staff interacts with customers https://www.youtube.com/watch?v=4qGeaX2DiBM – Observable culture at facebook

Observable Culture - level 1 Stories - Oral histories, tales, retold Among members - Conveys core values Heroes -People (past/present) whose accomplishments are recognized -Founders, role models Rites and Rituals -ceremonies, meetings, celebrations -conveys core values observable culture is often reflected in the following 4 ways Symbols - Language/non-verbal expressions - Conveys core values

Symbolic Leaders Use symbols, i.e. Special language To reinforce/maintain organizational culture Founding story, organization heroes, etc. E.g. Walt Disney for Disney

Core culture - level 2 Core Values are underlying beliefs shared by members of the organization and that influence their behaviour. Highly successful companies emphasize values of: Performance excellence Innovation & risk-taking Social responsibility Integrity Customer service Worker involvement Team work https://www.youtube.com/watch?v=kqsMcMAzNMk – Facebook

Core Values Core values should meet this criteria: Relevance – core values support key performance objectives Pervasiveness – core values should be known by all members Strength – core values should be accepted by everyone involved.

Core Values -> Operating Objectives Mission Statements describe an organization’s purpose Core Values establish the standards needed to accomplish the mission Operating Objectives turn the mission into specific performance targets

Operating Objectives profitability - operating at a profit financial health - positive returns; acquiring capital cost efficiency - using resources well to operate at a low cost customer service - meeting their needs and maintaining loyalty product quality - producing high quality G & S market share - gaining a specific share of possible customers human talent - recruiting and maintaining a high quality workforce

Vision & Mission A Vision Statement: A Mission statement: An aspirational description of what an organization would like to achieve or accomplish mid-term or long-term It is intended to serve as a clear guide for choosing current and future courses of action. A Mission statement: Defines the present state or purpose Answers three questions about why an organization exists: WHAT it does WHO it does it for HOW it does what it does

Vision & Mission "Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less.® brand promise." “Our vision is that people everywhere will share the power of a wish”

Mission Statements To give people the power to share and make the world more open and connected To organize the world‘s information and make it universally accessible and useful To refresh the world… To inspire moments of optimism and happiness… To create value and make a difference

Mission Statements To give people the power to share and make the world more open and connected To organize the world‘s information and make it universally accessible and useful To refresh the world… To inspire moments of optimism and happiness… To create value and make a difference

Organizational Culture Google: observable culture -NYC Office  

Observable Culture RED Bull: Observable Culture