Marketing Communications Preparing for Events Marketing Communications

Pay attention to details and be very creative Follow these steps Pay attention to details and be very creative Summarize the problem Identify the target market List possible solutions Choose the best solution Answer the performance indicators

Step 1 – Summarize the problem In your own words, summarize the problems that you are being asked to solve.

Step 2 – Target Market Who is the target market of this situation? (BE SPECIFIC, MASS MARKETING IS NOT AN OPTION) Demographics – age, gender, race, education, occupation, income, marital status, religion, language, etc. Geographics – what region, country do they live/work in? Climate, density? Psychographics – What is important to them? What do they want and not want in a product/service? What do they value? What is their personality? Etc.

Step 3 – List Possible Solutions List four possible solutions for this event and the advantages and disadvantages for each solution. Possible Solutions Advantages Disadvantages Do nothing Solution 2 Solution 3 Solution 4

Step 4 – Choose the best Solution Choose the best solution and explain in detail how you will solve the problem? What will you say, what will you do? Etc.

Step 5 - Performance Indicators Answer, Explain, and provide an Example of how the performance indicators will be incorporated into your solution. Complete each step for all performance indicators Answer It What is the performance indicator asking? Explain It Explain your answer Give an Example Give an example of what the performance indicator is asking as it relates to this role-play

Project Outline Intro slide – Name, date, topic Slide 1 – Summarize Slide 2 – Target market Slide 3 – Solutions page Slide 4 – Choose best solution, why? Slide 5-? – Performance indicators

Example - Summarize Employees want to use business owned technology for personal use

Example – Target Management Demographics (higher income professionals) Geographics (work site) Psychographics (goal - make company profitable through employee performance)

Example – List Possible Solutions Advantages Disadvantages Do nothing Management is happy Employees do not get what they want Higher turnover Employee Tracking Safety Lack of privacy Charge employees for use Company makes money Additional responsibility for someone Allow during breaks and non-work hours Improved morale Higher production More people in the building during off peak hours

Example – Best Solution Allowing on breaks and off clock hours provides Better employee morale Leads to higher productivity levels More profit for company

PI – Explain the importance of Persuading others What is the performance indicator asking? To change opinions Both parties feel like they have accomplished something Explain your answer (Why is this important?) Give an example (What could be a benefit for the employer?) Happier employees could lead to higher production levels Employees get what they want Management gets what they want