BUSINESS OPPORTUNITY Opening remarks

KIDS TELL IT LIKE IT IS You want the truth about lice? Kids tell it to you straight. Hear how they describe the dreaded affliction of lice.

HOW DOES LICE SPREAD? Lice do not jump or fly. They are spread through head to head contact or from sharing hats and brushes. Photo by London Scout

THE TRUTH ABOUT OTC PRODUCTS Lice have become resistant to the ingredients in leading lice treatment products resulting in Super Lice.

MOM’S POINT OF VIEW Opening remarks

Heated AirAllé® Treatment OUR PROCESS Heated AirAllé® Treatment Comb Out Topical Rinse

OUR RAVING FANS “If my family ever gets lice again I will go directly to Lice Clinics of America! I spent soo much money trying to get rid of lice and so much time and still couldn’t get rid of it. I went to Lice Clinics of America and got rid of it completely with one treatment!” – Sara Fowler “Thank you to our friends at Lice Clinics of America, who rescued our school from being overtaken by lice! I recommend Lice Clinics of America to anyone who wants to get rid of their lice problems with ease!” – Jill Bros “Amazing experience, considering the frustrating circumstance. The staff are very professional, and also made our visit fun for my kids. They provided a lot of empowering information for our family, to help ensure we don’t have to deal with this again. Thanks!” – Wesley Behuin

Business model OUR POINT OF VIEW How to make money

“My first experience with ukus [term for head lice in Hawaii] was when I got the dreaded call from day camp that my daughter had lice,” Barrie said. “When I left work to get her, she was sitting outside in the line of shame with seven other kids.” She took immediate action. “I went straight to the drugstore, did the treatment, used the cheap plastic comb, and thought I was done,” Barrie said. “The next day I took her back to day camp, and was sent home again! Day two was the same, and so was day three.” Barrie and her cousin opened Lice Clinics of America Hawaii in 2016. - Barrie Desmond

Some people find a new business through personal experience while others have a “eureka” moment. For Matt Riley it was a combination of the two. “We had so many neighbors and friends tell us horror stories about head lice,” he said. “When I heard there was a real cure, I knew I had to be involved.” The fact that traditional home lice treatment products are ineffective is bad news for families, but good news for Lice Clinics of America clinic owners like Matt. “Schools send kids home when they find lice, but parents don’t know what to do,” he said. “They find us after trying the products that don’t work. The treatment works so well that results are guaranteed.” - Matt Riley

“Three weeks after our fifth child was born, we found head lice on two of our older daughters,” Erin said. “Life with a three-week old is hard enough, but we had the added challenge of removing lice from our children using over-the-counter products that didn’t work.” “I went online and found Lice Clinics of America—FDA cleared? Heated Air? Guaranteed? We were there in an hour,” Erin said. “They found lice on all five girls. Then, we left there feeling like a weight had been lifted off our shoulders.” Soon after, Erin decided to open a clinic of her own in Vernon Hills, Illinois. - Nick & Erin Hawn

OUR CLINICS

HOW OUR CLINICS MAKE MONEY Screenings Treatments Retail Products

Opening remarks

ATTRACTING CUSTOMERS THROUGH DIGITAL ADVERTISING On-Site SEO Facebook Ads Google Ads

GUERILLA TACTICS TO ENGAGE CUSTOMERS Car Wraps Trade Shows Lunch & Learn

PRODUCTS Lice Remover Kit Lice Preventer Kit Super Active Gel

TECHNOLOGY AirAllé® 1.0 AirAllé® 2.0 Home Treatment Kit

OUR WEBSITE Head lice affect us all. When an infestation occurs, it disrupts your entire community. When your child comes home with head lice, life for classmates, friends, siblings, and parents is turned on its ear. That’s why it’s so important to get rid of them quickly, Once and For All.

OUR VISION A world empowered by science to treat head lice safely, swiftly, and without stigmas. A world where the clarity of information about head lice and effective head lice treatment vastly outweighs the stigmas surrounding it, and communities are empowered to safely and swiftly treat the problem of lice for happier and healthier children, families, schools and communities.

OUR HEART It’s a commitment to restoring happiness to kids, returning peace of mind to parents and relieving concerns across communities. In doing so, we ensure that every child and caregiver, regardless of economic position, emerges from this difficult situation not only healthier and happier, but as a hero too, having won the battle against head lice.

Business model YOUR POINT OF VIEW How to make money