FUNCTIONS OF MARKETING MANAGER MARKETING IN SHIPPING

MARKETING MANAGERS Marketing managers or officers are focused mainly on management of an organization's marketing operations. For marketing managers to be efficient and effective in performing their functions. They should have excellent communication and analytical skills. In most organizations, the marketing manager is in charge of the organization's entire marketing activities. Marketing manager is responsible for formulating, directing and coordinating marketing activities so as to influence customers to choose the organization's products over those of competitors.

FUNCTIONS OF MARKETING MANAGER Conducting marketing research Developing market strategy Customer relationship management Employee management New business management