Driving transformation Proposed activities from the SRG 2018 Annual Planning Retreat

These slides, which were presented in the final session of the retreat, capture key points of discussion with respect to potential activities for SRG going forward. SRG’s board of directors will work to integrate these proposals and suggestions with the draft strategic plan presented at the beginning of the retreat.

Digital transformation

Audience service transformation

Align our activities in service of content, purpose and mission to build our use, relevance and sustainability in the digital space

Two lanes High level strategy Build the ground game

Plan for transformation Local news imperative Shared endeavor in planning and expected execution Stations, NPR, national producers Connect to 2020 election, but look beyond Case for significant new support SRG should: Facilitate clarity about expected outcomes Support member participation in process Join in the work

Advance the ground game What do we start doing now at our stations? Know the audience Sharing metrics and data Valued digital content Leverage NPR digital assets Organizational change

Know the audience Activate audience across network Make people known Align to local model of stewardship Set of rules to share data and pursue support Capacity to move data around and exploit Willingness to participate

Sharing metrics and data Promote, use and share digital metrics Share anonymized user data to discover patterns of use, appeal, loyalty Explore benefits of sharing user/member data Privacy protocols to protect trust Use protocols to protect each other

Valued digital content Stellar digital product Distribution plan to reach audiences with it Best practices to connect with public radio users . . . quality control across platforms Public Media Kitchen Activate digital leadership in shared effort

Leverage NPR digital assets White label NPR One with local branding Editorial integration of local content with npr.org Experiment with individual giving through podcasts – transparent reporting of findings to NPR members

Organizational change Skills, roles, workflows, use of data Democratize advanced analytics Mesh metrics with best practice Acculturate new entrants

Driving transformation Proposed activities from the SRG 2018 Annual Planning Retreat