Balancing success, growth and change in the modern law firm October 2016 www.anthonyharper.co.nz

Strategy www.anthonyharper.co.nz

What is Strategy? www.anthonyharper.co.nz

Founded in 2007, Sweetgreen is a destination for delicious food that’s both healthy for you and aligned with your values. We source local and organic ingredients from farmers we know and partners we trust, supporting our communities and creating meaningful relationships with those around us. We exist to create experiences where passion and purpose come together. Sweetgreen's mission is positioned to align with your values -- not just written as something they believe. We love the inclusive language they use in their statement, letting us know that they're all about connecting their growing network of farmers growing healthy, local ingredients with us -- the customer -- because we're the ones who want more locally grown, healthy food options. Their mission to connect people is what makes this statement so strong. And that promise has gone beyond their website and walls of their food stops: The sweetgreen team has made strides in the communities where they've opened stores as well. www.anthonyharper.co.nz

Definition of strategy ‘A plan of action designed to achieve a long-term or overall aim’ www.anthonyharper.co.nz

Definition of strategy ‘The art of planning and directing overall military operations and movements in a war or battle’ www.anthonyharper.co.nz

Positioning statement For ……………………………….. (target practice area/ client segment) Among ……………………………….. (competition) [Name] ……………………………….. (my firm) Provides ……………………………….. (distinct client benefits) Because of ……………………………….. (capabilities) www.anthonyharper.co.nz

Service Spectrum Increased utilisation Increased leverage Increased margin Increased rate Commoditised Packaged Systematised Standardised Bespoke www.anthonyharper.co.nz

Culture www.anthonyharper.co.nz

Our values www.anthonyharper.co.nz

Open Company No Bullshit Play, as a team Build with heart and balance Be the change you seek Don’t #@!% the customer! www.anthonyharper.co.nz

Google’s corporate motto www.anthonyharper.co.nz

Our values www.anthonyharper.co.nz

People www.anthonyharper.co.nz

Recruitment Promotion Compensation Succession Planning www.anthonyharper.co.nz

Develop Easy Fire Coach Yes Aligned with values Fire Coach No Like it spells DEFT! Performance www.anthonyharper.co.nz

Recruitment Promotion Compensation Succession Planning www.anthonyharper.co.nz

www.anthonyharper.co.nz

Systems www.anthonyharper.co.nz

Strategy Culture Systems People Alignment People www.anthonyharper.co.nz

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” Charles Darwin www.anthonyharper.co.nz