PASADENA VILLA Referral Relations & Admissions

Pasadena Villa’s Referral Relations Team Krista Snively Admissions, Referral Relations & Marketing Director Tom Maisel Referral Relations Consultant Carriann Russell Digital Media & Marketing Specialist

Professional Referral Relations & Marketing Representatives Team Shannon Harris Tim O’Donnell Will Otto Ed Mehollin

Pasadena Villa’s Admissions Team Jenny Stokes Executive Director Jackie Soto Client Services Director Craig Bosse Intake Director Beth Kunzman Admissions Counselor Shasta Corral Admissions Counselor

Referral Relations Efforts We sponsor year round Professional Networking Events and conferences across the country Customer relationship management Social networking Website analytics Facility tours Promotional materials management

Referral Relations Plans Constant personalized interaction among Mental Health Professionals, Educational Consultants, Interventionists, and other Programs Advertisements in both print and digital media Events and Luncheons Conferences and personal visits to therapist offices

Referral Relations Goals To increase brand awareness among both mental health professionals and the general public To educate families and professionals about our unique approach to mental healthcare To establish long lasting relationships with Referral Sources by creating a direct relationship between program clinicians and our Admissions Team through continuous communication

Clinical Goals NO Surprises! When any incident occurs with a resident, notify the Referral Source first Therapeutic Alliance To help diffuse any situation, the Referral Source should be notified first This keeps the integrity of the incident when communicating with parents By the Referral Source knowing they can help protect our reputation

Referral Relations & Clinical Goals Represent Company Culture Everyday Every team member, in every department, shares a clear vision: to provide uncompromised service to residents and families, with unwavering ethics and integrity, within the most unique and meaningful treatment experiences possible Personal appearances must always reflect utmost integrity Timeliness and reliability must be customary to ensure uncompromised service is provided to both residents and families Words and actions should represent unwavering values at all times To provide the most exceptional and significant treatment experiences possible, clinicians must constantly interact with residents within the milieu giving real-time relevant interventions

Referral Relations & Clinical Goals Promote our Social Integration Model with pride There is an significant opportunity to educate individuals when they tour the facility. Every visit is unique and at times, both general and clinical questions are asked. Clinical questions should never go unanswered because no one is around to respond We provide a unique service to both families and residents that is difficult to convey clearly Everyone must be able and available to clearly communicate our Social Integration Model to residents, to their families and to referral sources during tours

Relationship established after time and hard effort Clinician Admissions Referral Relations Clinician Admissions Referral Relations REFERRAL SOURCE TRUST TRUST Relationship established after time and hard effort **After time, the clinician will be familiar with our program. As a result, the clinician will start communicating with Admissions directly with any referrals.**

Referrals Email Conferences Luncheons 1 on 1 Meetings Internet 1 on 1 Phone Calls Tours Internet Conferences Referrals SCO- Social Content Optimization

Referrals Referral Relations Treatment Admissions Referral Relations Team stays in touch with Referral Sources, Admissions, and Clinicians Admissions stays in touch with Clinicians, Referral Relations Team and the Referral Source Clinicians stays in touch with Referral Source and Referral Relations Team

Residents! Qualified Referrals Referral Relations Team Admissions Team

There are many steps in the referral relations process to convert a referral to a qualified admission....

The Price to Convert Referrals Detailed Breakdown of Estimated Expenses

FACTS Referrals do NOT guarantee admissions Most referrals can take longer than 2 – 3 months to convert into admissions, some can take more than a year A single Referral Source can make multiple referrals than can lead to admissions Length of stay for our residents varies

Where do referrals come from? FACTS Where do referrals come from? 83 Total 8 23 9 4 2 17 ** Data Collected Represents 2013 Admissions ** MHP – Mental Health Providers/Professionals IECA/EC – Educational Consultants Interv - Interventionists IP Psych - Inpatient Psychiatric Facilities

Contact Us info@pasadenavilla.com www.pasadenavilla.com Admissions: (877) 845-5235

Professional Referral Relations & Marketing Representatives Team Contact Info: Krista Snively – (843) 274-2298 Krista.Snively@pasadenavilla.com Tom Maisel – (312) 550-6547 tom@maiselconsulting.com Carriann Russell – (407) 896-2636 carriann@pasadenavilla.com

Professional Referral Relations & Marketing Representatives Team Contact Info: Shannon Harris Tim O'Donnell  (407) 286-8259 (541) 285-2738 shannon@pasadenavilla.com tim@pasadenavilla.com Ed Mehollin Will Otto (361) 946-4490 (615) 440-3802 ed@pasadenavilla.com will.otto@pasadenavilla.com

Admissions Team Contact Info: Jenny Stokes – (407) 896-2636 jenny@pasadenavilla.com Craig Bosse – (407) 375-0781 craig.bosse@pasadenavilla.com Beth Kunzman – (877) 845-5235 beth.kunzman@pasadenavilla.com Jackie Soto –(407) 896-2636 jackie@pasadenavilla.com Shasta Corral –(407) 259-0551 shasta.corral@pasadenavilla.com

Any questions?