Survey Research I. Definition of Survey Research II. Planning Stage III. Questionnaire Construction IV. Data Collecting / Interviewing V. Data Analysis.

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Presentation transcript:

Survey Research I. Definition of Survey Research II. Planning Stage III. Questionnaire Construction IV. Data Collecting / Interviewing V. Data Analysis

Survey Research I. Definition of Survey Research Self-Report instrument involving systematic sampling of a population to measure its relevant characteristics and to see how these characteristics relate. There are Four Parts to this Definition

Survey Research I. Definition of Survey Research Self-Report instrument involving systematic sampling of a population to measure its relevant characteristics and to see how these characteristics relate.

Survey Research I. Definition of Survey Research Self-Report instrument involving systematic sampling of a population to measure its relevant characteristics and to see how these characteristics relate.

Survey Research I. Definition of Survey Research Self-Report instrument involving systematic sampling of a population to measure its relevant characteristics and to see how these characteristics relate.

Survey Research I. Definition of Survey Research Self-Report instrument involving systematic sampling of a population to measure its relevant characteristics and to see how these characteristics relate.

Survey Research II. The Planning Stage 1. Establishing Hypotheses 3. Resource Planning 2. Understanding Financial Constraints 4. Creating the Sampling Frame

Survey Research Resource Planning- Three Types of Surveys 2. Telephone Interviewing 3. Field (face-to-face) Interviews 1.Mail-out Questionnaires Mail-OutTelephone Face-to-Face Personnel Equipment Travel LowModerate High Low High Moderate Low Low High Low ( 60%) High (>80%) Response

Survey Research III. The Questionnaire Construction Stage 1. Drafting Questions 2. Questionnaire Construction 3. Pre-testing Questions 4. Final Questionnaire Construction

Survey Research Questionnaire Construction 1.Type of Format 2. Type of Questions 3. Wording Issues

Survey Research – Type of Format a. Close-endedWhat is your age? __ 1. < than 30 __ 2. > 30 b. Open-ended How do you feel about U.S. forces going into Iraq?

Survey Research - Type of Question a. Information Questions b. Opinion Questions c. Demographic Questions What is your current marital status? __ 1. Married __ 2. Not Married Do you commute to CSUN? __ 1. Yes __ 2. No Technology helps education. __ 1. Agree __ 2. Disagree d. Special Questions Could you tell us more?

Survey Research – Wording Issues a. No extreme statements (e.g. Abortion is murder.) b. No ambiguous wording (e.g. Did you vote?) c. No indefiniteness of time (e.g. Do you often commute?) d. No connotative statements (e.g. War is evil.) e. No two part questions (e.g. How old is your child?) f. No pedantic words (e.g. Bushs demeanor is sophistry.)

Survey Research IV. The Data Collection / Interviewing Stage 3. Performing the Interviews 4. Quality Control Follow-up 3. Briefing Interviewers 1. Training Interviewers

Survey Research V. Data Collection 1. Verifying Response Range 2. Coding the Data 3. Processing the Data 4. Analyzing the Data 5. Reporting the Data

Survey Research Creating Attitude Scales from Opinion Questions 1. Likert Scaling (aka summated rating) 2. Thurstone Scaling (aka EAI) 3. Gutman Scaling (aka Unidimensional Scaling)