The Beaumont Heritage Society Group 6: Ethan Biri, Aarynn Davis, Rachel Green, Jeanna Gonzales, Yahaira Ramos

Executive Summary Our organization has been around since 1967 when the citizens of Beaumont wanted to save the older buildings rather than demolish them. In 1990, the society saved the David French House, which was built in 1850, and is now being used for offices. The most recent project was the Chambers House which reopened for tours May 2007. Hosts student tours such as: Christmas tours at both museums Camp Lookinback (summer camp) Heritage Happy Hour Annual Pumpkin Walk Easter Egg Hunt

Research On Site: We viewed the Chambers House. They host several events that The Beaumont Heritage Society hosts. Library: Exploring the history of The Heritage Society Media: Research over the current social media, events, and current websites Budget: Funding comes from Hotel Taxes, Membership fees, donations, Trust and Event Fees

SWOT Analysis Opportunity: Strengths: Enhancing education Entertainment for both parents and children Bring families together Strengths: Family Oriented Affordable Seasonal events and activities Weaknesses: Lack of Awareness Events held once Threats: Outside family- orientated events (Jefferson Movie Nights) Other Adult events (Beer Fest)

Marketing Objective The target audience would be shown a strategic placement of seasonal ads for each of the four seasons through local media outlets. Create 4 - 4 month seasonal campaigns Use social media, Newspapers, School newsletters, event ads, and televised commercials to promote our seasonal campaigns. Establish a “Making History Fun” connection Involve Lamar University and local public schools Promote #makinghistoryfun

Advertising Creative and Media 4 Seasonal Promotions: Spring - March thru May Summer - Summer -June thru August Fall - September thru November Winter - December thru February Update Website, Facebook, Twitter and Instagram Place ads in local University and public school newspapers, the Events Book and Radio

#makinghistoryfun Throughout all out events we will have ads before, during, and after with the hashtag #makinghistoryfun. This is how we want to help pick up the following of The Heritage Society. It is also a good way for us to keep track of how our following is improving.

Promotional Events Spring: Summer: Fall: Winter: Partner with Painting with a Twist for a family painting night on the French House Lawn Partner with Cotton Creek Winery Partner with Giglio Dist. for a Beer Fest and Live music Spring: Summer: Partner with local choir groups for hot chocolate and carols on the Chambers lawn Fall: Partner with Terrell park for a hayride through the park Winter:

Event Reminders from Members/Social Media ADs

Event Reminders

Media Flowchart

Measurement We plan to: Tally the number of Facebook followers at the beginning and each of our 4 campaigns Tally the number of Instagram followers at the beginning and end of each of our 4 campaigns Tally the previous year sign-in sheets for each month and compare it at the end of our campaign. Tally increase in Memberships, Members are able to gain free entry for all events and extra perks during events.

Evaluative In order to make sure our campaign is running smoothly we will keep track of what's been going on. Keep track of the followers on Facebook, Instagram, and Twitter. See if there’s any increase Keep all social media sites updated for the events that are coming up Surveymonkey people that are there at the events to see how well everything is being ran #makinghistoryfun for any event that was held by the society