From Pennies to Billions In 200 short years

Slides:

Advertisements

Similar presentations

Campaign Plan Webinar: Paid Media Contact: Dean Nielsen,

Advertisements

Media industry. The sectors Television radio film animation interactive media press photo-imaging advertising and marketing.

Private Brand Retail Promotions Top Line Overview October, 2011.

Extensive Innovative World-Wide #1 Experience. Mission Statement 4advertising is a marketing and advertising agency that develops innovative solutions.

Media Strategy & Planning MKTG 340 Maureen O’Connor.

A2 SOCIOLOGY. Media ownership  EjzM EjzM.

“How to Put Your Book Together and get a Job in Advertising”

The Dynamics of Mass Communication Joseph R. Dominick Seventh Edition.

Chapter 14.1 Introduction to Business and Marketing

Discuss: 1. Media texts as products of institutional, economic and industrial processes. 2. The production, distribution and exhibition of media texts.

Chapter 4 Books: The Birth of the Mass Media

Digital Mass Media. What is New Media? Today we are in the middle of a new media revolution – the shift of all culture to computer-mediated forms of production,

Distribution and Exhibition. Distribution Distributers are the economic core of the commercial film industry Filmmakers need them to circulate their work.

Advertising Marketing I.

5. Marketing Tools: Traditional Techniques with a Twist.

Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications Week Three.

Read to Learn Define advertising. List types of media that businesses use to reach potential customers.

Chapter 3 The Media Business: Consolidation, Globalization, and the Long Tail.

Media Institutions 2. Media Institutions What are they? How can we ‘analyse’ them?

MEDIA STUDIES LU 1 Cont’d MEDIA OWNERSHIP. Media ownership Manual pg. 13 You need to know... WHO OWNS WHAT = WHAT CONTROL AND INFLUENCE DO THEY HAVE In.

 Product  Price Place  Promotion  The Marketing Mix.

Chapter 1 THE MASS MEDIA.

TV Production Studio Style: What is Mass Media. Goals for the Unit Describe the components to mass media Understand and teach about the main roles within.

The American Film Industry

T- 1 Copyright©1997, Allyn & Bacon Pervasiveness _ 1,500 TV Stations _ 12,000 Radio Stations _ 11,000 Cable Systems _ 15,000 Newspapers and periodicals.

5. Marketing Tools: Traditional Techniques with a Twist.

Marketing Office Process Management of digital marketing Management of advertising Audience of the Office End audience through digital media Specialized.

Executive Summary Situation Analysis Top Competitors.

Similarities in Marketing.  To explain how sports and entertainment marketers use tools to sell their products Objective.

History of Journalism. Heroes and Legends Birth of Journalism  Ancient times – tablets  Caesar – handwritten  Johann Gutenberg (1440)

Media Economics and the Global Marketplace Chapter 12.

Uop CMC 210 Week 2 CheckPoint The Effect of Mass Production of Books Check this A+ tutorial guideline at

Mass Media: Social Media

Sectors of the media industry

INTEGRATED MARKETING COMMUNICATIONS (IMC) PLAN Communications Channel

Colonial Broadsides.

CHAPTER 11: ENTERTAINMENT PRODUCTS AND MARKETING

Unit 8 Task 1 Ownership and Funding

DISNEY ‘Disney Life’ Background Campaign Details Idea

Marketing Plans.

CONNECT Synergy Recap.

Media Ownership and Control

Conglomerates/Media Mergers

Unit 1: Different types of media ownership

Has the media always been biased?

The Media Business: Consolidation, Globalization, and the Long Tail

Advocacy Advertising: It’s Not Always a Product

Unit 1: Media Ownership – A recap

Promotional Concepts & Strategies

The Marvel Cinematic Universe

What is the role of a free press in a democratic society?

Advertising Marketing I.

From Pennies to Billions In 200 short years

The News Business October 19, 2017.

From Pennies to Billions In 200 short years

The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions

7 Self-Publishing Benefits

Welcome to AS media studies

Name _______________________Period ___ Date ______

The Global Media Marketplace

Disney XD The challenge What we did The results Goalmouth

Year 12 media th May 2018 Revision & essay practice

Advertising Marketing I.

ACTION (SUPERHERO MOVIES)

How does mass media shape our political system?

Guided by:Mikhailova Elena Nikolaevna

6.3 Starting a Small Business

Amazon Prime The challenge What we did The results Homecoming

CT’s Largest Community Health Center Alliance CHCACT

Presentation transcript:

From Pennies to Billions In 200 short years The Media Business From Pennies to Billions In 200 short years

You Tube http://www.karadul.net/...http://www.karadul.net/

Private Ownership First printing press Mass Bay Colony in 1638 (specialized) Whole Book of Psalms Religious groups and pornographers always drive innovation of media and its diffusion Ben Franklin Penn Gazette, others Penny Press (public)

Synergy The combination of two media outlets is stronger than the outlets standing alone Media outlets may use each other to cross promote their products Disney—ABC runs promotional ads for Disney films

BIG MEDIA The Big Six Time Warner Disney News Corporation Viacom/CBS Bertelsmann GE/NBC

Long Tail vs Short Head

Media Controls Owners Advertisers Government Special Interest Groups News Sources Audiences