Marketing Environment

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Analyzing Marketing Environment

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Presentation transcript:

Marketing Environment 2 Marketing Environment

New Unit – Marketing Environment Open: Exercise and notes – Marketing Environment

Today’s Objectives What is the marketing environment and why is it important?

Marketing environment The actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers Marketing environment

Examples Competition

McD’s Environment Come up with four examples of how environmental factors are impacting McDonald’s marketing. Use the McD’s in the News article as a starting point.

Pair / Share Review your answers with you desk partner. Together answer the question: How are environmental factors influencing McDonald’s marketing?

Summary Companies cannot just focus on consumer needs in developing a marketing strategy. They need to understand what is happening in their overall environment. Even very successful companies like McDonalds can have their marketing strategy upset by environmental factors that they can’t control.