Welcome and introductions. Whatuni? Insights Day Putting the student experience at the heart of recruitment
Context Responsibilities Student Recruitment Admissions Academic Registry Student Experience Enhancements Student Journey Project
EHU Student Experience Priorities Students as partners in their learning and self- development journey Sense of belonging to place, cohort and social structures Sense of connection to other students and new opportunities
A Strategic Choice The things we do and the things we don’t… Incentives Offer-making strategy Clearing Tactics….
1. Evidence informed: Knowing ourselves: Knowing our students (and feeders):
2. Delivering sector-leading experiences In person… Onsite/offsite… Online… Adding value… Giving the EHU narrative…
3. Having an established customer journey Recognising whose journey it is Identifying the critical interactions Processes which facilitate better decision-making
4. Creating moments that matter Emotional connections Thinking beyond the transactional and telling our story
5. Communicating their way Student voice, front and centre Channels/style/content preferences Real-time and meaningful And personal…
6. Being easy to do business with Easy processes Flair and personality Doing more
7. Organising for success Organised to deliver the end-to-end experience Developing services to deliver excellence (every time)
Questions