Comparison and Recommendations

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Presentation transcript:

Comparison and Recommendations Banners Vs Panels Comparison and Recommendations Panel Banner Note: Data Obscured for Privacy Purposes

Goals and Decision Factors Situation The team must finalize product requirements. We need a decision on which direction to take. Goals Optimize ad revenue Minimize development effort Create common international platform Create common regional ad inventory E.g. US CE/Cable Decision Factors/Considerations Customer appeal Advertiser ad utilization (value) Navigation ease (click through) UI Design flexibility Development cost Value of legacy ad inventory

Option 1: Status quo Options Option 2: Switch to all Banner Describe option Option 2: Switch to all Banner Option 3: Switch to all Panel

Consideration: Consumer Appeal Panel Banner Discussion: Provide summary of which option has consumer appeal and why – support with any available data. Other Considerations: Winner:

Consideration: Advertiser Utilization Panel Banner Discussion: Provide summary of which option has consumer appeal and why – support with any available data. Other Considerations: Winner: ?

Consideration: Ad Navigation (click through) Panel Banner Discussion: Provide summary of which option has consumer appeal and why – support with any available data. Other considerations: Winner: ?

Consideration: Manufacturer Flexibility Designer Region Panel Banner Designer Region Discussion: Provide summary of which option has consumer appeal and why – support with any available data. Other considerations: Winner: ?

Consideration: Development Effort Panel Banner Describe development effort Describe development effort Discussion: Provide summary of which option has consumer appeal and why – support with any available data. Other considerations: Winner: ?

Summary and Recommendation Goals Optimize ad revenue Minimize development effort Create common international platform Create common regional ad inventory E.g. US CE/Cable Decision Factors Panels Banners Customer appeal X Advertiser ad utilization X Navigation ease X Value of legacy ads = = Development cost (TBD) X UI Design flexibility X Conclusion: Provide clear conclusion backed by your analysis