Communities of practice; an unending source Bram van den Hoogen, 2-11-2010 Communities of practice; an unending source Learning for Living: Innovations in career education Leonardo da Vinci, Transfer of Innovation

Bram van den Hoogen Age: 36 Current position: Consultant marketing & communication KPC Groep Bio: Staff member board of governors group of high schools Strategist advertising company Consultant marketing & communication pharmaceutical wholesaler

Program ‘community of practice’ Introduction Social media Communities of practice Workshop

http://www.youtube.com/watch?v=ZEQtG1JW-7U

Leonardo da Vinci (1452-1519) composer writer chemist engineer painter sculptor writer physicist chemist architect engineer anatomist philosopher inventor composer painter

… and a man who was dreaming for a future invention? On a daily basis Learning 4 living With others Consistently documenting … and a man who was dreaming for a future invention?

(Socio-political) borders Leonardo da Vinci (1452-1519) (Socio-political) borders Knowledge Distance Time Preservation Skils Students

Unending source to preserve, spread and enhance knowledge and skills …

Social Media

Chances Express Meet Develop Share Learn Grow!!!

Trends

Community of practice: definition Group of people who share an interest, a craft, and/or a profession. It is through the process of sharing information and experiences with the group that the members learn from each other, … … and have an opportunity to develop themselves personally and professionally.

Community of practice: elements Subject Perspective Goal/ambition Relations Interaction Respect/trust Common history and identity Methods Stories Cases Tools Documents Domain Community Practice E. Wenger (2007)

Community of practice: case Institute: Teacher Training (Fontys - university of applied sciences) Community: busy parttime students with job, kids, etc. Goal: developing didactics for the internship school (50% offline, 50% online via COP) Use: other students give each other feedback via COP Evaluation: Much interaction (lively community) Content used as online portfolio (job aspirations) Participants regard the COP as a valuable asset during their study. Ruud de Moor Centrum (2007)

Succes factors Involve endusers in the start-up OWNERSHIP Right mix of activities (documents, news, meetings, etc.) Skilful and reputable coordinator. Update frequently (documents, discussions, etc.) Don’t forget to meet OFFLINE English (makes it easy to share (internationally) in the project)

Community of practice: output Improving educational outcomes Meaningful exchange of expertise on the level of employees Harnessing business as a partner in education Increasing ownership under participants Auto-documentation of projects

Community of practice: the project Check the online career-learning café active project of Leonardo (Launched by Bill Law) Overall community of practice: documents, presentations, online magazine Build your own local community of practice for sharing information about L4L-projects in your country Sharing knowledge regardless cost, distance and time

http://www.youtube.com/watch?v=I2jnzcq2w5o

Community of practice: workshop Grab a piece of paper Draw your organisation in the middle Position stakeholders L4L round your organisation (education, business, governance, social organisations, etc.). Determine the individual goals of these organisations Search for a common goal - DOMAIN

Community of practice: workshop Branch Standards, social benefits and image Future employee Job Education Qualified graduates Customer Being served Employment office Decrease unemployment Qualified employees McDonald’s Academy

Community of practice: Linked In Domain Determine the goal and subject of the cop Define desired content Coordinator/moderator

Community of practice: Linked In Define desired partners Open a LinkedIn-account (10 min) Fill-in your profile (1,5 hour) Create a group (10 min) Invite desired partners inside your network (30 min)

Community of practice: Linked In Care for starting content/mobilise top-influencers Monitor the use and take actions ACTIVATE Evaluate (also amongst participants)

Community of practice: tutorial More on … Tutorial LinkedIn http://www.youtube.com/watch?v=YsXZ5ET9-bA LinkedIn Group on communities of practice http://www.linkedin.com/groups?mostPopular=&gid=3663751