MICROSOFT Go-To-Market SERVICES MINI-Case Study

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Presentation transcript:

MICROSOFT Go-To-Market SERVICES MINI-Case Study Alert Logic Launch Gets a Big Boost from Microsoft About Alert Logic Alert Logic offers Security-as-a- Service in the cloud, a platform of fully managed products and services to keep your data safe and compliant. Whether your IT infrastructure is on- premises, in the cloud, or anywhere in between, Alert Logic allows visibility into your environment, saving your business time, money, and worries. To find out more, visit alertlogic.com. “Microsoft provided great support to Alert Logic for our launch on the Azure platform. We truly appreciate and highly value their partnership.” – Jonathan Norman, Co-Founder, Alert Logic Alert Logic offers cloud security solutions on top of Microsoft Azure, making the two companies perfect partners. So it was natural for Microsoft to team up on a comprehensive go-to-market program for Alert Logic’s Azure offering. Microsoft collaborated with Alert Logic to produce an Azure landing page on its website, and provided a sales channel for potential Alert Logic customers in the Azure Store. Alert Logic took part in several Microsoft events to meet potential partners and customers, garnering more than 200 leads from its attendance at Microsoft’s annual //build event. Alert Logic also produced a webinar about cloud security that dozens of interested parties attended, and got an exclusive opportunity to present its solution to more than 2,000 partners on Yammer during an MPN YamJam. Alert Logic also starred in a Channel 9 Cloud Cover video, got social media promotion via a Twitter campaign to 200,000-plus @Azure followers, and co-branded with Microsoft a press release to announce the launch. About GTM Services Microsoft Go-To-Market (GTM) Services give Independent Software Vendors exclusive resources to help boost app exposure, improve app performance, and build better cloud businesses. See how you can benefit at www.MicrosoftGoToMarket.com. Want to learn about more partnerships with Microsoft? Read the Microsoft Azure Partner blog.