Greek Mythology & How it’s used in Advertisement today

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Presentation transcript:

Greek Mythology & How it’s used in Advertisement today Copyright © Clara Kim 2007. All rights reserved.

Zeus King of the Gods Ruler of Mt. Olympus God of sky and thunder

Hera Wife of Zeus Goddess of Marriage

Apollo God of medicine, healing, light and truth Bringer of death and plague

Artemis Goddess of the hunt and bow and arrows Twin sister of Apollo Daughter of Zeus

Athena Goddess of Heroes and WISDOM Patron Goddess of Athens

Aphrodite Goddess of love, and beauty

POSEIDON Roman name Neptune Poseidon was the god of the sea, earthquakes and horses. Although he was officially one of the supreme gods of Mount Olympus, he spent most of his time in his watery domain.

HERMES Roman name Mercury Hermes was the messenger of the gods and guide of dead souls to the Underworld.

HADES Roman name Pluto Hades was the God of the dead and ruler of the Underworld, which was called Hades after the god.

Ajax - Greek warrior in the Trojan War, who "cleaned up" in battle; popular household cleanser. Amazon - Race of warrior women; amazon.com - huge on-line bookstore. Apollo - God of music; Apollo Theater is a famous music hall in New York city. Atlas - Was doomed to support the heavens on his shoulders; a modern moving company (Atlas Van Lines); also, Atlas Travel is a popular name for travel agencies all over the globe. Nike - Winged goddess of Victory, who can run and fly at great speeds; a famous company that sells...well...if you haven't heard of the company Nike, welcome to our planet. Hermes - Olympian Herald and Messenger god; popular brand of soap. Also, the FTD flower delivery company incorporates Hermes and his winged heels in their logo.

Odyssey - The 10-year sea voyage endured by the Trojan War hero, Odysseus, as he sought to return home to Ithica; Odyssey Travel is a well-known travel agency; Odyssey Cruise Lines is a cruise company; Odyssey Records is a record company; there's even an Odyssey Golf Club company. Pegasus - Winged horse that was born from Medusa's head when she was killed; Pegasus Expedite Company is a national delivery/courier service; Pegasus Satellite Systems is a provider of satellite entertainment services. The winged horse motif is used by dozens of companies. Trident - The three-pronged spear of Poseidon, god of the seas; Trident Gum is a popular gum. (Note: 'Tria' is Greek for 'three' and 'donti' means 'tooth'; hence, Trident translates literally as 'three-teeth', or 'triple-toothed'. Trident Gum, if one is to believe the advertising, helps to clean your teeth, thus the allusion.)