Targeting Strategies Defining an entire market for a product as the target market Designing a single marketing mix for the total market FIGURE 7.2 Copyright.

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Presentation transcript:

Targeting Strategies Defining an entire market for a product as the target market Designing a single marketing mix for the total market FIGURE 7.2 Copyright © Houghton Mifflin Company. All rights reserved.

Targeting Strategies Targeting two or more segments by developing a marketing mix for each Aiming marketing mixes at more people may yield a competitive advantage FIGURE 7.2 Copyright © Houghton Mifflin Company. All rights reserved.

Target Market Selection Process FIGURE 7.1 Copyright © Houghton Mifflin Company. All rights reserved.