COMMUNICATING WITH YOUR MEMBERS More than Just Words… Its About Action.

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Presentation transcript:

COMMUNICATING WITH YOUR MEMBERS More than Just Words… Its About Action.

Communicating with your Members More than Just Words… Its About Action Communication Hot Topics Membership Recruitment Membership Retention (Our Target Focus this Morning) Communication Strategies Geared Toward:

Communicating with your Members More than Just Words… Its About Action Hot Topic No. 1 - Membership Recruitment Based on Incoming Classes from November 1, 2007, through March 27, 2010, for the Valley of Chicago.

ACTION ITEM Work with your Grand Secretary to Obtain a List of the Master Masons in your Jurisdiction. Using the Grand Lodges List, Identify those Members Who (1) Live Within the Territory of Your Valley but (2) Have Not Yet Joined Scottish Rite, and (3) Have Been Raised within the Last TWO YEARS. This Becomes Your Target List. Mail Each Member on Your Target List an Invitation to Join the Valley at Your Next Degree Opportunity. TIP: Spend Time Brainstorming & Developing What Your Next Degree Opportunity Will Be! Think Inspiration, Convenience, and Enjoyment… Communicating with your Members More than Just Words… Its About Action Hot Topic No. 1 - Membership Recruitment

The Key to Retention is to Keep Members Engaged! But How? Newsletter Blasts Website Direct Mailings Telephone Calls Upcoming Events Member Surveys BOTTOM LINE: If Scottish Rite is a Journey, it is Up to Us to Ensure that the Journey Does Not End! Communicating with your Members More than Just Words… Its About Action Hot Topic No. 2 - Membership Retention

ACTION ITEM Review Your Valleys Primary Communication Medium(s) for Relevancy & Timeliness & Degree of Engagement TIP: Incentives to Participate Do Work! Communicating with your Members More than Just Words… Its About Action Hot Topic No. 2 - Membership Retention

Every Communication Your Valley Makes Directly Affects its Membership Efforts Communicating with your Members More than Just Words… Its About Action CONSIDER THIS…

The Best Form of Communication is FREE Communicating with your Members More than Just Words… Its About Action One Last Thought…

COMMUNICATING WITH YOUR MEMBERS More than Just Words… Its About Action.