A Day in the Life Social Media Management Martin Munguia Corp A Day in the Life Social Media Management Martin Munguia Corp. Communications Manager Community Transit Snohomish County, Washington @MyCommTrans @MssoaMunguia

Mid-sized Agency 10 Million annual boardings Community Transit Mid-sized Agency 10 Million annual boardings

Electronic Communication Team Social Media Team Web Task Force (WTF) Workgroups Electronic Communication Team Social Media Team Web Task Force (WTF)

Just do it. Go where your audience takes you. Be flexible. Lesson 1 Just do it. Go where your audience takes you. Be flexible.

Lesson 2 Encourage your public.

Lesson 3 We’re not the center of our riders’ lives. But, at certain times of the day, we are. Be there for them.

A Day in the Life Social Media Management Martin Munguia Corp A Day in the Life Social Media Management Martin Munguia Corp. Communications Manager Community Transit Snohomish County, Washington @MyCommTrans @MssoaMunguia