Using Direct Mail

What is "direct mail"? Direct mail is a type of direct marketing and part of social marketing, used to obtain information or a donation from the prospect. 2

Why should you use direct mail? It's cost efficient Consumers and businesses are receptive to direct mail It is a powerful revenue-building tool It works It can be focused on a target audience It has predictability and measurability

What goes into the direct-mail package? The Envelope The Letter The Reply Device The Return Envelope Other Enclosures 4

How do you put together a direct-mail package? Compile or buy a mailing list Plan the goals and strategy for your direct mail package Decide on a format Determine the budget Create the package Print it Mail it Follow up 5

How do you know if the mailing was effective? Test 6 key things: Offer Cost Package Copy Timing Mailing List Identify your variables Track your results 6