How eBay partners with brands on IP protection

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Presentation transcript:

How eBay partners with brands on IP protection Charlotte Paoli, Senior IP Legal Manager

VeRO eBay - Confidential

Why eBay Cares About IP Infringement

Ebay: A GLOBAL MARKETPLACE It’s all about trust eBay and IP protection

eBay is RANKED THE 32th most valuable brand eBay and IP protection

PROTECTING BRAND VALUE COUNTERFEITS ARE NOT WELCOME ON eBay Counterfeits are Illegal Counterfeits Erode Trust in eBay’s Marketplace Counterfeits Damage eBay’s Brand Counterfeits Cost eBay Money eBay and IP protection eBay - Confidential

Lower revenue and higher costs IMPACT OF COUNTERFEITS ON THE EBAY ECOSYSTEM Buyer Churn Seller Churn Lower buyer trust Negative word of mouth Unfair competition Lower margins Impact for eBay Lower revenue and higher costs eBay and IP protection 6 eBay - Confidential

How eBay Fights IP Infringement

EBAY MONITORING AND DETECTION STRATEGY Trust Science Industry Partnerships Community Members Law Enforcement Rights Owners (VeRO) Detection eBay and IP protection eBay - Confidential

eBay’s actions to prevent sales of Infringing items Detection Prevent & Educate Enforcement Policies VeRO & RO Cooperation Remove Listings Industry Partnerships Community Reports Warn/Suspend Users VeRO Participant Page Trust Science Cooperation with L-E eBay and IP protection eBay - Confidential

sample policy and user guidelines eBay and IP protection

VERO PARTICIPANT PAGES eBay and IP protection eBay - Confidential

ENFORCEMENT eBay takes appropriate measures after removing reported items Warning Selling Restriction Suspension Personal Information Agreement Enables rights owners to obtain Name Email address Postal address Suspension for failure to provide accurate user information 17 eBay - Confidential

EU MoU Signed May 4, 2011 A European Commission initiative A cooperative approach Major principles and measures in order to promote cooperation in the fight against counterfeiting Signed by platforms and brands A collective effort at the European level eBay and IP protection 17

the verified rightsowners program (VeRO) Notifications Review Action Communication Founded 1998 Fast takedowns 44.000+ participants eBay and IP protection

HOW CAN THE VeRO PROGRAM SERVE BRANDS In Scope Trademark Infringement Copyright Infringement Patent Infringement Parallel Import Issues Repeat Offenders Out of Scope Selective Distribution Minimum Advertised Price [MAP] Contractual Issues eBay and IP Protection

VERO ONLINE REPORTING TOOL 1. Log in 2. Select infringing listings eBay and IP protection eBay - Confidential