11/29/2018 Less is More © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11/29/2018 Your app will be great, focused on the scenarios and features that deliver on that greatness. Nothing more, and nothing less. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Design: Great from the start 11/29/2018 Design: Great from the start © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Design a great Windows Store app 11/29/2018 Design a great Windows Store app Decide what your app is great at Choose scenarios to support “greatness” Choose features to support scenarios © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Inspiration from the everyday 11/29/2018 Inspiration from the everyday © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11/29/2018 "I'm always looking for delicious new recipes and sharing my cooking experiences with my friends." © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

1. Create a “great at” statement 11/29/2018 1. Create a “great at” statement © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

The “great at” statement 11/29/2018 The “great at” statement Specific One sentence Truly differentiated © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

This app is great at __________. 11/29/2018 This app is great at __________. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Starting with a “great at” statement 11/29/2018 Starting with a “great at” statement Recognize what your app is great at, before you start Focus on scenarios and features that add value Remove everything else… Used throughout the design and development process © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11/29/2018 “Contoso Cookbook is great at helping friends discover, prepare and share recipes.” © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Choose the right scenarios 11/29/2018 2. Choose the right scenarios © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Pick only the scenarios that directly support the great at statement. 11/29/2018 Pick only the scenarios that directly support the great at statement. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11/29/2018 What is a scenario? An activity that a user completes in your app in order to achieve a goal Represents possible outcomes An imagined sequence of possible events © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Scenario brainstorming 11/29/2018 Scenario brainstorming Find recipes I want to make Read recipe reviews Add my own recipes Browse recipes by cuisine Write a review of a recipe See a suggested pantry list for a cuisine Estimate the cost of a recipe Interact with famous chefs See common tools for specific cuisines Plan a menu for a party Manage my menus for a week of meals Sort by rating Prepare recipes I want to make View wine suggestions for my recipe Find a cooking class Make notes on a recipe Learn about exotic ingredients Modify a recipe for myself Add my own photos of a recipe Answer recipe trivia See what my friends are doing View a grocery list for a recipe See the background story of a recipe Share recipes with my friends Filter by time to prepare © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Scenarios vs. Features Scenarios Features 11/29/2018 Scenarios vs. Features Scenarios Goals that users want to achieve using your app The “what” in your app Accomplished via features Features The “means to an end”, but not the ultimate goals The “how” in your app. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Remove the features Find recipes I want to make Read recipe reviews 11/29/2018 Remove the features Find recipes I want to make Read recipe reviews Add my own recipes Browse recipes by cuisine Write a review of a recipe See a suggested pantry list for a cuisine Estimate the cost of a recipe Interact with famous chefs See common tools for specific cuisines Plan a menu for a party Manage my menus for a week of meals Sort by rating Prepare recipes I want to make View wine suggestions for my recipe Find a cooking class Make notes on a recipe Learn about exotic ingredients Modify a recipe for myself Add my own photos of a recipe Answer recipe trivia See what my friends are doing View a grocery list for a recipe See the background story of a recipe Share recipes with my friends Filter by time to prepare © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Remove the features Find recipes I want to make Read recipe reviews 11/29/2018 Remove the features Find recipes I want to make Read recipe reviews Add my own recipes Browse recipes by cuisine Write a review of a recipe See a suggested pantry list for a cuisine Estimate the cost of a recipe Interact with famous chefs See common tools for specific cuisines Plan a menu for a party Manage my menus for a week of meals Sort by rating Prepare recipes I want to make View wine suggestions for my recipe Find a cooking class Make notes on a recipe Learn about exotic ingredients Modify a recipe for myself Add my own photos of a recipe Answer recipe trivia See what my friends are doing View a grocery list for a recipe See the background story of a recipe Share recipes with my friends Filter by time to prepare © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Remove scenarios that don’t support your great at statement. 11/29/2018 Remove scenarios that don’t support your great at statement. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Remove non-supporting scenarios 11/29/2018 Remove non-supporting scenarios “Contoso Cookbook is great at helping friends discover, prepare and share recipes.” Find recipes I want to make Interact with famous chefs See a suggested pantry list for a cuisine Estimate the cost of a recipe Manage menus for a week of meals See common tools for specific cuisines Plan a menu for a party View wine suggestions for my recipe Find a cooking class Prepare recipes I want to make Learn about exotic ingredients Modify a recipe for myself View a grocery list for a recipe Answer recipe trivia Share recipes with my friends Add my own recipes © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Contoso Cookbook scenarios 11/29/2018 Contoso Cookbook scenarios “Contoso Cookbook is great at helping friends discover, prepare and share recipes.” Find a recipe I want to make Prepare a recipe Share recipes with my friends © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. Choose the right features 11/29/2018 3. Choose the right features © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Your scenarios are the reasons why people will use your app. 11/29/2018 Your scenarios are the reasons why people will use your app. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Features are how they will achieve those scenarios. 11/29/2018 Features are how they will achieve those scenarios. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Choosing the right features 11/29/2018 Choosing the right features Every feature makes one of the scenarios great Every feature will be used by most users Features are specific © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Brainstorming features 11/29/2018 Brainstorming features Browse recipes by cuisine View recipe preparation steps Create an account View pantry suggestions for cuisine View the origin of a recipe Add a profile Browse all recipes Calculate the cost of a recipe Add a profile picture Learn about new recipes Create a grocery list Add a profile bio Filter by rating Purchase new recipes Search for friends Filter by time to prepare Purchase kitchen accessories Invite friend to friends list Filter by cuisine Provide a kitchen timer Remove from friends list Sort by rating Switch between metric and English Notify me of friend requests Sort by title Print a recipe Accept friend requests Sort by popularity Find wine suggestions Share what I’m doing Search by title, cuisine, ingredients Interact with celebrity chefs Share a recipe via email Add my own recipe View related or similar recipes Share a recipe to a social network Add a photo/video to recipe Read recipe reviews Share my rating of a recipe Modify a recipe Write a recipe review See what my friends are doing Add/remove recipes from my favorites Submit/cancel a recipe review Cut/copy/paste View recipe details Share my review of a recipe View recipe photos Make recipe comments View ingredients Login/Logout © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Does the feature support a scenario? 11/29/2018 Does the feature support a scenario? Browse recipes by cuisine View recipe preparation steps Create an account View pantry suggestions for cuisine View the origin of a recipe Add a profile Browse all recipes Calculate the cost of a recipe Add a profile picture Learn about new recipes Create a grocery list Add a profile bio Filter by rating Purchase new recipes Search for friends Filter by time to prepare Purchase kitchen accessories Invite friend to friends list Filter by cuisine Provide a kitchen timer Remove from friends list Sort by rating Switch between metric and English Notify me of friend requests Sort by title Print a recipe Accept friend requests Sort by popularity Find wine suggestions Share what I’m doing Search by title, cuisine, ingredients Interact with celebrity chefs Share a recipe via email Add my own recipe View related or similar recipes Share a recipe to a social network Add a photo/video to recipe Read recipe reviews Share my rating of a recipe Modify a recipe Write a recipe review See what my friends are doing Add/remove recipes from my favorites Submit/cancel a recipe review Cut/copy/paste View recipe details Share my review of a recipe View recipe photos Make recipe comments View ingredients Login/Logout © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Remove features covered by Charms (for now) 11/29/2018 Remove features covered by Charms (for now) Browse recipes by cuisine View recipe preparation steps Create an account View pantry suggestions for cuisine View the origin of a recipe Add a profile Browse all recipes Calculate the cost of a recipe Add a profile picture Learn about new recipes Create a grocery list Add a profile bio Filter by rating Purchase new recipes Search for friends Filter by time to prepare Purchase kitchen accessories Invite friend to friends list Filter by cuisine Provide a kitchen timer Remove from friends list Sort by rating Switch between metric and English Notify me of friend requests Sort by title Print a recipe Accept friend requests Sort by popularity Find wine suggestions Share what I’m doing Search by title, cuisine, ingredients Interact with celebrity chefs Share a recipe via email Add my own recipe View related or similar recipes Share a recipe to a social network Add a photo/video to recipe Read recipe reviews Share my rating of a recipe Modify a recipe Write a recipe review See what my friends are doing Add/remove recipes from my favorites Submit/cancel a recipe review Cut/copy/paste View recipe details Share my review of a recipe View recipe photos Make recipe comments View ingredients Login/Logout © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Eliminate content layout features 11/29/2018 Eliminate content layout features Browse recipes by cuisine View recipe preparation steps Create an account View pantry suggestions for cuisine View the origin of a recipe Add a profile Browse all recipes Calculate the cost of a recipe Add a profile picture Learn about new recipes Create a grocery list Add a profile bio Filter by rating Purchase new recipes Search for friends Filter by time to prepare Purchase kitchen accessories Invite friend to friends list Filter by cuisine Provide a kitchen timer Remove from friends list Sort by rating Switch between metric and English Notify me of friend requests Sort by title Print a recipe Accept friend requests Sort by popularity Find wine suggestions Share what I’m doing Search by title, cuisine, ingredients Interact with celebrity chefs Share a recipe via email Add my own recipe View related or similar recipes Share a recipe to a social network Add a photo/video to recipe Read recipe reviews Share my rating of a recipe Modify a recipe Write a recipe review See what my friends are doing Add/remove recipes from my favorites Submit/cancel a recipe review Cut/copy/paste View recipe details Share my review of a recipe View recipe photos Make recipe comments View ingredients Login/Logout © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Eliminate system features 11/29/2018 Eliminate system features Browse recipes by cuisine View recipe preparation steps Create an account View pantry suggestions for cuisine View the origin of a recipe Add a profile Browse all recipes Calculate the cost of a recipe Add a profile picture Learn about new recipes Create a grocery list Add a profile bio Filter by rating Purchase new recipes Search for friends Filter by time to prepare Purchase kitchen accessories Invite friend to friends list Filter by cuisine Provide a kitchen timer Remove from friends list Sort by rating Switch between metric and English Notify me of friend requests Sort by title Print a recipe Accept friend requests Sort by popularity Find wine suggestions Share what I’m doing Search by title, cuisine, ingredients Interact with celebrity chefs Share a recipe via email Add my own recipe View related or similar recipes Share a recipe to a social network Add a photo/video to recipe Read recipe reviews Share my rating of a recipe Modify a recipe Write a recipe review See what my friends are doing Add/remove recipes from my favorites Submit/cancel a recipe review Cut/copy/paste View recipe details Share my review of a recipe View recipe photos Make recipe comments View ingredients Login/Logout © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Final feature list Browse recipes by cuisine View recipe details 11/29/2018 Final feature list Browse recipes by cuisine View recipe details Browse all recipes Purchase new recipes Filter by rating Write a recipe review Filter by time to prepare Make recipe comments Filter by cuisine Add a profile Sort by rating Search for friends Sort by title Invite friend to friends list Sort by popularity Remove from friends list Add my own recipe Notify me of friend requests Add a photo/video to recipe Accept friend requests Modify a recipe See what my friends are doing Add/remove recipes from my favorites © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Group features by scenario 11/29/2018 Group features by scenario Find a recipe I want to make Browse all recipes Browse recipes by cuisine Sort recipes by rating, time to prepare, popularity, alphabetical Filter by ingredient or prep time Search by title, cuisine, ingredients Add my own recipe Add/remove recipes from my favorites Prepare a recipe View recipe details View the origin of a recipe Read recipe reviews Write a recipe review Add a photo/video Purchase new recipes Share recipes with my friends Add a profile picture Add a bio Invite/remove friends Notify me of friend requests Accept friend requests See what my friends are doing © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Group into feature sets 11/29/2018 Group into feature sets Find a recipe I want to make Browse recipes Browse recipes by cuisine Filter… Sort… Search for recipes Search by title, cuisine, ingredients Manage my favorite recipes Add my own recipe Add/remove recipes from my favorites Prepare a recipe View recipe details, photos, ingredients, preparation steps View the origin of a recipe Read reviews Write a review Make comments Add a photo/video Purchase new recipes Share recipes with my friends My profile Add a profile picture Add a bio Manage friends list Search for friends Invite/remove friends Notify me of friend requests Accept friend requests Share recipe activity Share what I’m doing See what my friends are doing © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11/29/2018 Recap © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Recap: Less is more Great Windows Store apps are focused on greatness 11/29/2018 Recap: Less is more Great Windows Store apps are focused on greatness Create a “great at” statement Choose the right scenarios Choose the right features to support scenarios © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11/29/2018 Lab © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Lab: Less is More Create a “great at” statement 11/29/2018 Lab: Less is More Create a “great at” statement Specific, one sentence, truly differentiated This app is great at . 2. Choose the right scenarios Remove any that don’t support the “great at” statement 3. Choose the right features to support scenarios Scenarios are accomplished via features Eliminate features that don’t tie directly to a flow © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Resources

Resources: Less is More 1. Design Center – Windows Store apps Envisioning

11/29/2018 12:25 PM © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.