Secondary Research Resources and Tools Lisa Guedea Carreño Library Director and Business Liaison Harold and Wilma Good Library February 1, 2010

Secondary Research Already exists; research and studies previously conducted

Secondary Research Already exists; research and studies previously conducted – trade and professional associations

Secondary Research Already exists; research and studies previously conducted – trade and professional associations – government agencies

Secondary Research Already exists; research and studies previously conducted – trade and professional associations – government agencies – business groups

Secondary Research Business databases – Trade publications (journals, magazines, newspapers) – Industry profiles – Company information

Secondary Research Business databases – Trade publications (journals, magazines, newspapers) – Industry profiles – Company information Statistics – Consumer – Industry

Library Web Site Subject Guides

Database Searching Business Source Premier Trade publications Industry profiles Company profiles

Database Searching LexisNexis: General Sources by category Industry groupings LexisNexis: Business Company Dossier Company Profiles

Library Web Site Subject Guides

Demographics & Statistics Data about people (income, housing, behaviors, etc.) American Community Survey BEAR FACTS Consumer Expenditure Survey Data about business and industry Annual Survey of Manufactures County Business Patterns Economic Fact Sheets Industry Ratios

Demographics & Statistics Data about people (income, housing, behaviors, etc.) American Community Survey BEAR FACTS Consumer Expenditure Survey Data about business and industry Annual Survey of Manufactures County Business Patterns Economic Fact Sheets Industry Ratios

Demographics & Statistics Useful Finding Tools American Factfinder Ask Dr. Census Census Bureau Economic Programs

Marketing Research: Secondary Research

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