Defining IP Mall Business Models and Processes for Taiwan’s National Si-Soft Project Charles V. Trappey, National Chiao Tung University Amy C. Trappey, National Tsing Hua University Kuei Ann (Stella) Wen, National Chiao Tung University Rayon Hsu, Avectec.com, Inc. Hsinchu, Taiwan 11/29/2018
Outline History and Concept Introduction to Taiwan’s National Si-Soft Project The Taiwan IP Mall Prototype and Vision Core Mall Services Some Critical Issues in IP Mall Construction 11/29/2018
History and Concept Taiwan’s IC Industries Government Support First Nascent IC industry in the Hsinchu Science Park The Creation of a Comprehensive Semiconductor Manufacturing Supply Chain The Goal of the National Si-Soft Project 11/29/2018
Scope of Taiwan's Semiconductor Industry Equipment / Instruments Capital/ Human Resources Mask Design Service Support Shipping Customs Science park CAD CAE Testing of Finished Products Fabrication,Wafer Probing and dicing Logic Design Packaging 180 (+40) 15 (-1) 45 (-3) Testing 36 (-1) Design Mask 4 Manufacturing Packaging Materials Wafer Slicing Board 15 Lead frame 2 Wafers 8 Chemicals 19 NOTES: (1) Numbers indicate the number of companies. "+" indicates an increase in the number of vendors in 2000. "-" indicates a decrease due to mergers or other factors. (2) 15 professional testing vendors (3) Wafer materials vendors include non-8" wafer vendors 11/29/2018 Source: ITRI/IEK (2002/07)
Introduction to Taiwan’s National Si-Soft Project 11/29/2018
Introduction to Taiwan’s National Si-Soft Project (Cont.) The Si-Soft project is divided into five parts: Innovative Product Designs Silicon Intellectual Property (SIP) Development Electronic Design Automation (EDA) Flow Integration SIP Mall Design Service Solutions 11/29/2018
The Taiwan IP Mall Prototype and Vision The mall prototype is a test case to demonstrate that there is a viable and sustainable market for the global trade and promotion of Taiwan IP. Practice design and re-use concept. Customer support for IP trade. 11/29/2018
Core Mall Services Technical Descriptions Virtual Component Category Negotiations and Trade Customer Services - The ability to provide legal assistance, negotiate and trade documents, and configure contracts through the use of templates that model standard business practices. 11/29/2018
Facets of IP Mall Service Provision (1) IPB Information Usually free of charge to facilitate VC IP dissemination Provide matching business opportunities to VC IP designers, suppliers and buyers. Functions enabled by buyer-oriented and seller-oriented catalog tools Information queried and accessed by search tools VC IP Information Legal Licensing VC Knowledge [mp3] 11/29/2018
Facets of IP Mall Service Provision (2) IPB Knowledge Under IPB trading contract, IP knowledge are exchanged with proper authorization and authentication Knowledge exchanges comply with receiver’s data schema (e.g., in XML formats) VC IP Knowledge can be distributed to many buyer sites instantly with proper data formats Realized by IPB exchange tools VC IP Information Legal Licensing VC Knowledge [mp3] 11/29/2018
Facets of IP Mall Service Provision (3) Legal and Licensing IPB trade agreement bound by successful licensing model of industry practices Proper knowledge management for all legal licensing and contractual documents Efficient and effective contract configuration powered by IPB trade management tools VC IP Information Legal Licensing VC Knowledge [mp3] 11/29/2018
Figure 2. A unified IP trade hub concept Core Services [mp3] Figure 2. A unified IP trade hub concept 11/29/2018
Core Processes [mp3] 11/29/2018
IP Mall Prototype Process Flow (1/2) The above diagram shows how the IP mall can access meta-level information stored on a company’s design platform. The mall is the place for customers to locate and trade a wide variety of IP and is not the permanent storage repository of other people’s intellectual property. In the diagram, IP Gear, the design management tool, stores a company’s virtual components and passes related information the the IP mall to facilitate trade. [mp3] 11/29/2018
The mall acts as a trade exchange platform The mall acts as a trade exchange platform. Sellers post catalog data and prices to the site to satisfy online customer queries. If the information and price provided attracts the interest of the buyer, then the buyer can begin the trade negotiation process. The process can be straight forward (direct sale) or require detailed negotiations over the terms and conditions of sale. [mp3] 11/29/2018
IP Trade Process Flow (1/4) Step 1 : Customers generate purchase request. There are four basic trade process flows. The first is where the customer generates a purchase request. This process involve the communication of the acceptance or rejection of the offer via e-mail. [mp3] 11/29/2018
IP Trade Process Flow (2/4) Step 2 : Providers transform purchase request into purchase order. The second trade process is the creation of a purchase order to begin the actual delivery of the IP to the customer and the payment to the seller. [mp3] 11/29/2018
IP Trade Process Flow (3/4) Step 3 : Customers confirm purchase order. [mp3] Another significant part of the business process flow detail is the confirmation of the purchase order. Since the process is electronic, then the confirmation uses secure electronic signatures. 11/29/2018
IP Trade Process Flow (4/4) Step 4 : Provider final confirm the purchase order Bothe buyer and the seller are required to use electronic signatures to confirm the purchase order. [mp3] 11/29/2018
IP Mall Prototype Portal Registration Legal Document [mp3] 11/29/2018 The IP mall web-site provides a place for customers to shop for blocks of intellectual property. Customers can read the latest news, search for virtual components, and negotiate a sale with the trade management tools. New users are required to register and provide company details. [mp3] 11/29/2018
Critical Issues in IP Mall Construction Legal Documentation IP Meta-level Attributes and Descriptions Inter-Platform Integration IP Trading Processes Model Acceleration of Time-to-Market and Reduction of Costs 11/29/2018