Five-Holiday Monitored Time Period

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Presentation transcript:

During The Holidays, Nothing Else Gets People Talking Online Like Ad-Supported TV Programs Five-Holiday Monitored Time Period # of Top 10 Trending Programs / Content By Platform (“Logan Paul” – controversy surrounding “suicide forest” video) (“Dedication 6” – Lil Wayne released a new mixtape on Christmas) (“Calvin” – Calvin Johnson glitch in the Madden ‘18 Ultimate Team EA Sports Game) (“MST3KTukeyDay” – MST3K marathon on Shout! Factory TV, Twitch, Pluto TV) #TVisSOCIAL #HolidaySpecial Source: VAB custom analysis of Top 10 trending Twitter Topics (United States) each night on the :45’s of each hour between 11a – 11p (11:45a-11:45p) during 11/23/2017, 12/25/17, 1/1/18 and on the :45’s of each primetime hour between 8p-11p (8:45p-11:45p) during 12/24/17 & 12/31/17.