MARKETING - KEY STRATEGIC ISSUES

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Presentation transcript:

MARKETING - KEY STRATEGIC ISSUES • Who (which customer segments) should we serve? • What differentiates us from our competitors in meeting the needs of our target customer segments? • When and where should we introduce new products or services or enter new market segments? When should we cut back our products and services or withdraw from a market segment?

• Why are we pursuing a particular marketing strategy • Why are we pursuing a particular marketing strategy? What is our strategic vision for our marketing efforts, and what are the values we hold sacred in carrying out this vision? • How will our competitors react to our marketing strategy decisions? How should we anticipate and/or respond to theirs?