Unit 3: Retail Research What do you buy? Objective: Investigate teenagers as consumers Outcomes: Identify teenage consumer trends and what influences the purchases that teenages make. Begin to sequence an investigation. Create a questionnaire to investigate the key question http://www.youtube.com/watch?v=9EQaFJUTi0E
Who do these adverts appeal to and why? Write down the words that come into your head. Clearasil lipstick http://www.youtube.com/watch?v=y5tcl6XRDRc Nike http://www.youtube.com/watch?v=aPkyPdubqDs
Why teenagers are important consumers... Own income, pocket money, odd jobs Spend family money, influence adult consumer choices Switch brands (less brand loyal) Establish new fashion trends and create future markets
What determines where you shop and what you buy? Look at the following photos
Seville
Shopping Mall
Markets
If there are two shopping centres the same distance away…Which do we choose? Baby changing Pedestrianised Public Transport Ramps Toilets Car parking Variety of shops Cafes lighting Street plan Clean air Clean Trees Bins Security
Do girls spend their differently to boys?
Create a questionnaire and gather data from 10 peers Open questions Give people options Making it quick Give it a title (introduce the questionnaire) Gather back ground data (age, gender) How might you use the answers