The Future of Destination Management

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Presentation transcript:

The Future of Destination Management What’s next in Destination marketing

Destination Advocacy Stop whining Publicize your contents Involve all stakeholders Help sell the destination Be a brand ambassador for the destination Leverage the growth of digital contents

Convergence of Media Media by ownership - Paid media - Owned media - Eamed media - Shared media Major brand contact point - Public relations - Events and sponsorship - Social media and interactive - Mass media advertising

DMO Roles Lead Inspire Coordinate Collaborate Activate Amplify

Activities in Destination Marketing Inspire them to dream Motivate them to search Give them confidence Amaze them with impressive and unique experiences Reward them with values

How to inspire Visual identity Stories and legends Buzzes Viral contents Influencers Attractions Culture and heritage How to inspire

Challenges Inconsistent funding Volatile markets Smart consumers Unplanned communications Losses of uniqueness Lack of integration

Dynamic DMO Enable Attract Create Develop Enhance Sustain Focus Connect Advise Manage Organize Lead Market Earn