Stop Guessing and Start Growing: Identifying and Overcoming Attendance Barriers Barbara A. Myers, CAE, COO, IMN Solutions LEVERAGE THE POWER OF THE NETWORK.

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Presentation transcript:

Stop Guessing and Start Growing: Identifying and Overcoming Attendance Barriers Barbara A. Myers, CAE, COO, IMN Solutions LEVERAGE THE POWER OF THE NETWORK. IMEX Frankfurt 2016 April 21, 2016

Session Overview and Takeaways Non-attendee surveys Common attendance barriers Attendance barrier solutions

Non-attendee Surveys Benefits Audience Questions Timing Incentives

Common Attendance Barriers “Too expensive!” “No time!” “No NEW products!”

More excuses... Someone else from my organization attends Location Not enough exhibiting companies Too many shows to attend Last year was a waste of time Location Timing Unaware Content Duration

What are some of your primary attendance barriers?

Attendance Barrier Solutions Justification Tool-kits Scholarship programs Fundraising Promotions Virtual Components New product showcase Family-friendly conference Condensed format Customization And many more…

Implementation and Evaluation One step at a time Over-communicate Evaluate

Questions? Barbara A. Myers, CAE COO IMN Solutions bmyers@imnsolutions.com www.imnsolutions.com