Introduction When Adam Smith published An Inquiry into the Nature and Causes of the Wealth of Nations in 1776, the average factory was small, and business was competitive.  Laissez-faire, the philosophy that government should not interfere with commerce or trade, dominated Smith’s writing.  “Laissez-faire” is a French term that means “allow them to do.” Click the mouse button or press the Space Bar to display the information. Section 1-4

Introduction (cont.) Under laissez-faire, the role of government is confined to protecting private property, enforcing contracts, settling disputes, and protecting businesses against increased competition from foreign goods.  By the late 1800s, however, competition was weakening.  As industries developed–industry meaning the supply side of the market or all producers collectively–the nature of competitive markets changed. Click the mouse button or press the Space Bar to display the information. Section 1-5

Introduction (cont.) Today, economists classify markets according to conditions that prevail in them.  They ask questions such as:  How many buyers and suppliers are there?  How large are they?  Does either have any influence over price?  How much competition exists between firms?  What kind of product is involved–is everyone trading the exact same product, or are they simply similar?  Is it easy or difficult for new firms to enter the market? Click the mouse button or press the Space Bar to display the information. Section 1-6

Introduction (cont.) The answers to these questions help determine market structure, or the nature and degree of competition among firms operating in the same industry.  Economists group industries into four different market structures–perfect competition, monopolistic competition, oligopoly, and monopoly. Click the mouse button or press the Space Bar to display the information. Section 1-7

Did You Know? Advertising Age reported that Microsoft Corporation responded to the federal court’s 1999 ruling of its monopolistic power in the software industry by launching its largest advertising campaign, designed to portray the company’s humility, humanness, and humor. Microsoft wants its customers to know that the company “empathizes with the situations customers find themselves in,” especially in facing “the practical realities of the Internet.” Click the mouse button or press the Space Bar to display the information. Section 1-7

Perfect Competition Perfect competition is when a large number of buyers and sellers exchange identical products under five conditions.  – There should be a large number of buyers and sellers.  – The products should be identical.  – Buyers and sellers should act independently.  – Buyers and sellers should be will-informed.  – Buyers and sellers should be free to enter, conduct, or get out of business. Click the mouse button or press the Space Bar to display the information. Section 1-8

Perfect Competition (cont.) Figure 7.1 A Perfect Competition: Market Price and Profit Maximization Click the mouse button or press the Space Bar to display the information. Section 1-11

Perfect Competition (cont.) Under perfect competition, supply and demand set the equilibrium price, and each firm sets a level of output that will maximize its profits at that price.  Imperfect competition refers to market structures that lack one or more of the five condition of perfect competition. Click the mouse button or press the Space Bar to display the information. Section 1-8

Perfect Competition (cont.) Figure 7.1 B Perfect Competition: Market Price and Profit Maximization Click the mouse button or press the Space Bar to display the information. Section 1-12

Monopolistic Competition Monopolistic competition meets all conditions of perfect competition except for identical products.  Monopolistic competitors use product differentiation—the real or imagined differences between competing products in the same industry. Click the mouse button or press the Space Bar to display the information. Section 1-18

Monopolistic Competition Monopolistic competitors use nonprice competition, the use of advertising, giveaways, or other promotional campaigns to differentiate their products from similar products in the market.  Monopolistic competitors sell within a narrow price range but try to raise the price within that range to achieve profit maximization. Click the mouse button or press the Space Bar to display the information. Section 1-18

Oligopoly Oligopoly is a market structure in which a few very large sellers dominate the industry.  Oligopoly is further away from perfect competition (freest trade) than monopolistic competition.  Oligopolists act interdependently by lowering prices soon after the first seller announces the cut, but typically they prefer nonprice competition because their rival cannot respond as quickly. Click the mouse button or press the Space Bar to display the information. Section 1-23

Oligopoly (cont.) Oligopolists may all agree formally to set prices, called collusion, which is illegal (because it restricts trade).  Two forms of collusion include:  – price-fixing, which is agreeing to charge a set price that is often above market price  – dividing up the market for guaranteed sales. Click the mouse button or press the Space Bar to display the information. Section 1-23

Oligopoly (cont.) Oligopolists can engage in price wars, or a series of price cuts that can push prices lower than the cost of production for a short period of time.  Oligopolists’ final prices are likely to be higher than under monopolistic competition and much higher than under perfect competition. Click the mouse button or press the Space Bar to display the information. Section 1-24

Monopoly A monopoly is a market structure with only one seller of a particular product.  The United States has few monopolies because Americans prefer competitive trade, and technology competes with existing monopolies.  Natural monopoly occurs when a single firm produces a product or provides a service because it minimizes the overall costs (public utilities).  Geographic monopoly occurs when the location cannot support two or more such businesses (small town drugstore). Click the mouse button or press the Space Bar to display the information. Section 1-30

Monopoly (cont.) Technological monopoly occurs when a producer has the exclusive right through patents or copyrights to produce or sell a particular product (an artist’s work for his lifetime plus 50 years).  Government monopoly occurs when the government provides products or services that private industry cannot adequately provide (uranium processing).  The monopolist is larger than a perfect competitor, allowing it to be the price maker versus the price taker. Click the mouse button or press the Space Bar to display the information. Section 1-30

Economic Concepts 1

Introduction Markets sometimes fail. How they fail, and how the failures can be remedied, is a concern for economists.  A competitive free enterprise economy works best when four conditions are met.  Adequate competition must exist in all markets.  Buyers and sellers must be reasonably well-informed about conditions and opportunities in these markets.  Resources must be free to move from one industry to another.  Finally, prices must reasonably reflect the costs of production, including the rewards to entrepreneurs. Click the mouse button or press the Space Bar to display the information. Section 2-4

Introduction (cont.) Accordingly, a market failure can occur when any of these four conditions are significantly altered.  The most common market failures involve cases of inadequate competition, inadequate information, resource immobility, external economies, and public goods.  These failures occur on both the demand and supply sides of the market. Click the mouse button or press the Space Bar to display the information. Section 2-5

Inadequate Competition Decreases in competition because of mergers and acquisitions can lead to several consequences that create market failures.  Inefficient resource allocation often results when there’s no incentive to use resources carefully.  Reduced output is one way that a monopoly can retain high prices by limiting supply. Click the mouse button or press the Space Bar to display the information. Section 2-6

Inadequate Competition (cont.) A large business can exert its economic power over politics.  Market failures on the demand side are harder to correct than failures on the supply side. Click the mouse button or press the Space Bar to display the information. Section 2-6

Inadequate Information Consumers, businesspeople, and government officials must be able to obtain market conditions easily and quickly.  If they cannot, it is an example of market failure. Click the mouse button or press the Space Bar to display the information. Section 2-12

Resource Immobility Resource immobility occurs when land, capital, labor, and entrepreneurs stay within a market where returns are slow and sometimes remain unemployed.  When resources will not or cannot move to a better market, the existing market does not always function efficiently. Click the mouse button or press the Space Bar to display the information. Section 2-14

Externalities Externalities are unintended side effects that either benefit or harm a third party.  Negative externalities are harm, cost, or inconvenience suffered by a third party.  Positive externalities are benefits received by someone who had nothing to do with the activity that created the benefit.  Externalities are market failures because the market prices that buyers and sellers pay do not reflect the costs and/or the benefits of the action. Click the mouse button or press the Space Bar to display the information. Section 2-16

Public Goods Public goods are products everyone consumes.  The market does not supply such goods because it produces only items that can be withheld if people refuse to pay for them; the need for public goods is a market failure. Click the mouse button or press the Space Bar to display the information. Section 2-19

Introduction Today, government has the power to encourage competition and to regulate monopolies that exist for the public welfare.  In some cases, government has taken over certain economic activities and runs them as government-owned monopolies.  In other cases, the United States government even makes estimates—in order to carry out its legal and social obligations. Click the mouse button or press the Space Bar to display the information. Section 3-5

Antitrust Legislation The antitrust laws prevent or break up monopolies, preventing market failures due to inadequate competition.  The Sherman Antitrust Act (1890) was the first U.S. law against monopolies.  The Clayton Antitrust Act (1914) outlawed price discrimination. Click the mouse button or press the Space Bar to display the information. Section 3-6

Antitrust Legislation The Federal Trade Commission (1914) was empowered to issue cease and desist orders, requiring companies to stop unfair business practices.  The Robinson-Patman Act (1936) outlawed special discounts to some customers. Click the mouse button or press the Space Bar to display the information. Section 3-6

Antitrust Legislation (cont.) Figure 7.3 Anti-Monopoly Legislation Section 3-9b

Government Regulation Government’s goal in regulating is to set the same level of price and service that would exist if a monopolistic business existed under competition.  The government uses the tax system to regulate businesses with negative externalities, preventing market failures. Click the mouse button or press the Space Bar to display the information. Section 3-10

Government Regulation (cont.) Figure 7.5 Effects of a Pollution Tax Click the mouse button or press the Space Bar to display the information. Section 3-14

Public Disclosure Public disclosure requires businesses to reveal information about their products or services to the public.  The purpose of public disclosure is to provide adequate information to prevent market failures.  Corporations, banks, and other lending institutions must disclose certain information. There are also “truth-in-advertising” laws that prevent sellers from making false claims about their products. Click the mouse button or press the Space Bar to display the information. Section 3-15

Indirect Disclosure Indirect disclosure includes government’s support of the Internet and the availability of government documents on government Web sites.  Businesses post information about their own activities on their own Web sites. Click the mouse button or press the Space Bar to display the information. Section 3-18

Modified Free Enterprise Government intervenes in the economy to encourage competition, prevent monopolies, regulate industry, and fulfill the need for public goods.  Today’s U.S. economy is a mixture of different market structures, different kinds of business organizations, and varying degrees of government regulation. Click the mouse button or press the Space Bar to display the information. Section 3-20

Section 1: Competition and Market Structures Perfect competition is a market structure with a large numbers of buyers and sellers, identical economic products, independent action by buyers and sellers, reasonably well-informed participants, and freedom for firms to enter or leave the market.  Perfect competition is a largely theoretical situation used as a benchmark to evaluate other market structures. Market situations lacking one or more of these conditions are called imperfect competition. Click the mouse button or press the Space Bar to display the information. Chapter Summary 1

Section 1: Competition and Market Structures (cont.) Monopolistic competition has all the characteristics of perfect competition except for identical products.  Oligopoly is a market structure dominated by a few very large firms, and the actions by one affect the welfare of others.  The monopolist is a single producer with the most control over supply and price. Various forms of monopoly include the natural monopoly, the geographic monopoly, the technological monopoly, and the government monopoly. Click the mouse button or press the Space Bar to display the information. Chapter Summary 2

Section 1: Competition and Market Structures (cont.) All private firms, regardless of market structure, maximize profits by producing at the level of output where marginal cost is equal to marginal revenue. Chapter Summary 2

Section 2: Market Failures Market failures occur when sizable deviations from one or more of the conditions required for perfect competition take place.  Three of the five common market failures include inadequate competition, inadequate information, and resource immobility.  Externalities, or economic side effects to third parties, are a fourth market failure. A negative externality is a harmful side effect and a positive externality is a beneficial side effect.  Externalities are regarded as market failures because they are not reflected in the market prices of the activities that caused the side effects. Click the mouse button or press the Space Bar to display the information. Chapter Summary 3

Section 2: Market Failures (cont.) Finally, a market economy often fails to provide public goods such as national defense and public education because it cannot withhold supply from those who refuse to pay. Chapter Summary 4

Section 3: The Role of Government The Sherman Antitrust Act of 1890 was enacted to prohibit trusts, monopolies, and other arrangements that restrain competition. The Clayton Antitrust Act was passed in 1914 to outlaw price discrimination. The Robinson-Patman Act of 1936 was passed to strengthen the price discrimination provisions of the Clayton Antitrust Act.  Public disclosure is used as a tool to promote competition. Any corporation that sells its stock publicly is required to supply periodic financial reports to both its investors and to the SEC.  Banks are covered by additional disclosure laws and report to various federal agencies. Click the mouse button or press the Space Bar to display the information. Chapter Summary 5

Section 3: The Role of Government (cont.) Today, government takes part in economic affairs to promote and encourage competition. As a result, the modern economy is a mixture of different market structures, different forms of business organizations, and some degree of government regulation. Chapter Summary 6