International Atomic Energy Agency INIS Promotion & Outreach INIS Training Seminar November 2011, Vienna, Austria Taghrid ATIEH Leader, Capacity Building & Liaison Group INIS & NKM Section Department of Nuclear Energy

INIS Promotion & Outreach 2 Why What To Whom How

INIS Promotion & Outreach 3 DEFINITION OF MEMBERSHIP ARRANGEMENTS FOR INIS INIS Members Responsible for: establishing and carrying out promotional Activities throughout the applicable boundaries/ confines so that all persons who can derive benefit from INIS are made aware of its potential and of the information services that can be derived from it.

INIS Promotion & Outreach 4 Why Promotion & Outreach: Increase Awareness on the Benefits Increase Usage Increase Contribution/ Coverage Increase Financial Support

INIS Promotion & Outreach 5 INIS Products & Services What to promote: INIS System and its Benefits

INIS Promotion & Outreach 6 Actual Users To Whom/Targets: Stakeholders/ Decision Makers Authors/ Editors Intermediary Users/ Information Specialists Potential Users

INIS Promotion & Outreach 7 Joint Efforts INIS Secretariat + National INIS Centres

INIS Promotion & Outreach 8 How: Practices at the INIS Secretariat side Printed and electronic materials IAEA General Conference: Stand, topical CDs, briefing Main conferences: Promotional materials, topical CDs Presentation at selected meetings Information retrieval services Writing articles

INIS Promotion & Outreach 9 Assist ILOs in Promotion & Outreach Identify major conferences in Member States and liaise with the ILOs: How: Practices at the INIS Secretariat (cont..)

INIS Promotion & Outreach 10 Descriptive toolkits: How to Identify INIS Potential Users Using Meetings for INIS Promotion Available at INIS Members Area web site How: Practices at the INIS Secretariat (cont..) Demo

INIS Promotion & Outreach 11 Printed and electronic materials, Order FormOrder Form Available at INIS Members Area web site How: Practices at the INIS Secretariat (cont..)

INIS Promotion & Outreach 12 How: at the ILO side Target relevant conferences/meetings to promote INIS Distribute promotional materials Short presentation Followed by demo of INIS Collection, INIS web site An exhibition/ stand with laptop Plan your annual INIS promotional campaign:

INIS Promotion & Outreach 13 Be prepared to present INIS, Describe the benefits ( use existing presentations ) Send the Author a copy once in the Database Identify potential sources/organizations of literature Identify points of contact, their contact information Get an appointment / Site visit Ensure continuity Offer your services Build and maintain users database How: at the ILO side

INIS Promotion & Outreach 14 Update the Document Delivery Service Promote your INIS services at your organizations web site; INIS Collection Open/Free Access Send us your organization URL: Send us your organization URL Keep your contact information up to date Incorporate INIS Search Widget in your organization web site How: at the ILO side

INIS Promotion & Outreach 15 How many have links? How: at the ILO side Link your web site to INIS web site/ INIS Collection

INIS Promotion & Outreach 16

INIS Promotion & Outreach 17 Write articles in national periodicals, and submit to INIS Advertisements in S & T periodicals How: at the ILO side

INIS Promotion & Outreach 18 Your How: at the ILO side

INIS Promotion & Outreach 19

INIS Promotion & Outreach 20 Feedback to the INIS Secretariat Users Contact/ Users Survey How: at the ILO side

INIS Promotion & Outreach 21 It is not the responsibility of one staff Joint efforts between ALL staff members at INIS centres : Selecting high quality input for inclusion in INIS Collection Preparing informative Abstracts and relevant Descriptors Retrieving relevant INIS references and full texts Giving effective presentation

INIS Promotion & Outreach 22 The INIS Secretariat is Always Ready to Assist You Effective promotion raises INIS profile Encourage support from higher authorities

INIS Promotion & Outreach 23 Thank You