The 4 P’s PLC Mish Mash Advertising Market Research 100 100 100 100

Slides:

Advertisements

Similar presentations

The 4 “P”s of Marketing Product, Price, Place, and Promotion

Advertisements

Chapter 28 Promotion and Place Name 12 SAM.

The Role and Impact of Marketing

MAGAZINES. Magazines in the 19th Century Industrial Revolution in Magazine Technology An Era of Democratic Reading Specialization in Publishing.

FASHION PROMOTION. Promotion: communicating with customers about products and services to create demand.

UNIT F FASHION PROMOTION

Marketing Vocabulary. Market Advertise or promote an item or service.

A REVIEW OF: PROMOTION/IMC & ADVERTISING FRAMEWORKS

What is the Marketing Mix? Ms. Roberts EWHS Marketing 2011.

Retail Promotion Mix Sales Promotion Advertising Personal Publicity

Marketing Mix GCSE Business Studies. Marketing Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements.

Marketing has two main functions: 1)help a business determine its target market 2)give consumers what they want Marketing Function – Questions? Who will.

What is Promotion? AIDA, Pull and Push Strategies.

1 Chapter 16: Promotional Planning for Competitive Advantage Prepared by Amit Shah, Frostburg State University Designed by Eric Brengle, B-books, Ltd.

Promotion comes from the Latin word promovere, which means to move forward, or to contribute to growth or prosperity of something. Promotion was defined.

For use only with Perreault and McCarthy texts. © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill Chapter 14: Promotion — Introduction to Integrated.

1 Copyright ©2009 by Cengage Learning Inc. All rights reserved Designed by Eric Brengle B-books, Ltd. CHAPTER 16 Promotional Planning for Competitive Advantage.

Name Of the Student Name Of the University MARKETING COMMUNICATIONS1.

Chapter 14Copyright ©2009 Cengage Learning Inc. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian.

Chapter 14 Integrated Marketing Communications

MARKETING COMMUNICATION

Chapter 21 Nature & Scope of Marketing

Advertisement When a product is manufactured, its existence needs to be made known to the general public, otherwise the product will not sell. Advertising.

1 UNIT F FASHION PROMOTION 6.01 Identify the components of the promotional mix.

Marketing Chapter 17 Section 1.  Promotion is one of the four Ps of the Marketing Mix (product, place, price, and promotion).  Promotion is persuasive.

Marketing!. What is Marketing? All the activities carried out by a business to promote and sell its products Examples? –Sales Promotions (coupons or special.

The Marketing Mix. Marketing Mix Most famous phrase in marketing Sometimes known as the ‘four Ps' The marketing mix consists of price, place, product.

Advertising Session 16. Advertising Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified.

Marketing mix. The marketing mix The marketing mix is also known as the 4Ps: Product Price Place Promotion.

Promotion and the Promotional Mix. What is promotion? Promotion is one of the four P’s of the Marketing Mix Promotion is persuasive communication to inform.

Producing and Marketing Goods and Services Chapter 10

Product Life Cycle.

Marketing What you need to know!.

6.0 Understand the promotion of a fashion image.

Chapter Overview The importance of relationship marketing & integrating marketing communications with advertising.

Introduction to Business Lecture 34

Integrated Marketing Communications

GCSE Business Communication Systems

Promotions Marketing I.

Entrepreneurship Chapter 8 Section 2.

UNIT F FASHION PROMOTION

Sports and Entertainment Marketing

UNIT F FASHION PROMOTION

GCSE Revision (Section B) - Branding and Marketing.

Vodafone Brand image.

Promotional Concepts and Strategies

Andrea Encinas, Camila Jordan, Aisha Hazou, Jose Gomez | 11th

Introduction to Marketing

Created by: Dr. Janet Ratliff & Ms. Jenna Johnson

Introduction to Marketing

10-4 Plan Promotion.

Marketing and Distribution

If you know this info, you will pass the Promo portion of the EOPA!

If you know this info, you will pass the Promo portion of the EOPA!

Marketing Your Product

Mrs. Alexander-Harrison

UNIT F FASHION PROMOTION

The 4 “P”s of Marketing Product, Price, Place, and Promotion

Marketing Ch 16 is the process of identifying and anticipating consumer needs, and then producing products or services to satisfy these needs - at a profit.

Lesson 6.2 The Promotional Mix─Advertising

Marketing and Distribution

Product Promotion.

The 4 “P”s of Marketing Product, Price, Place, and Promotion

Unit 1 – Strategies Used in the Sports and Entertainment Industry

PR & Advertising Advertising plays an important part in the retailer‘s campaign to inform the public of the events, promotions and the various ranges.

PLC & Branding.

Presentation transcript:

The 4 P’s PLC Mish Mash Advertising Market Research 100 100 100 100 100 200 200 200 200 200 300 300 300 300 300 400 400 400 400 400 500 500 500 500 500

This “P” deals with sales, special offers & coupons

What is promotion?

This “P” deals with how products get to consumers

What is place?

This “P” deals with how much consumers will pay for a product

What is price?

This “P” deals with finding a way to satisfy a consumer’s need

What is product?

This is the name of a business that buys from the manufacturer and sells to retailers

What is the Wholesaler?

“PLC” stand for this

What is Product Life Cycle?

This is the initial stage of the PLC

What is Introduction?

The PLC measures _____ over __________

What is sales over time?

The top of the PLC is this stage

What is maturity?

This stage is where sales increase the most

What is growth?

“Tupperware” “Kleenex” and “Xerox” are examples of this

What are generic brands?

The name given to all the things that compete for an audience’s attention

What is clutter?

The type of logo that is an image of an animal, object, person …

What is Visual?

This refers to “stats about people” which helps companies with their planning

What is Demographics?

The company behind the famous “1984” television commercial

What is Apple Computer?

The paid use of media

What is advertising?

The first letter of the AIDA formula is …

What is Attention?

Known as the use of media, but when unpaid, as with a news report

What is publicity?

The “D” in AIDA is

What is Desire?

Name given to the device through which an advertising message is sent

What is medium?

The name of a closed ended question with only two choices (ie The name of a closed ended question with only two choices (ie. “Male” or “Female”)

What is dichotomous?

This is data that you uncover for yourself

What is primary?

This is the name for data that is number-based

What is quantitative?

A type of survey question with limited responses available

What is a closed-ended question?

This type of data is less costly and less time consuming, but is often not completely tailored to specific needs

What is secondary data?