Fall 2015 Recruitment Strategies

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Presentation transcript:

Fall 2015 Recruitment Strategies Marketing at large events Follow-through is key Create incentives Camel Contest 2015 Utilize Birthright Alumni Mock iPhone Commercial

Lessons Learned and Future Plans Interactive marketing tools Students thrive on competition Provides incentive Smaller targeted events Gains better response Pre-Birthright Coffee Dates Creates connections before the trip Eases relationship building during the trip Create more opportunities for interaction Create an online game Post Birthright Photo Contest Games on the Lawn Create small cohorts for Birthright Alumni Retain attendance Encourages engagement through more personal interactions