Valentine’s Day Is One Of The Biggest Spending Events In First Half 2017

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Presentation transcript:

Valentine’s Day Is One Of The Biggest Spending Events In First Half 2017 Source: NRF January 2017. Excludes second half 2017 Events and Winter Holidays.

Valentine’s Day Isn’t Just For Couples Who will receive gifts on February 14th? Source: AYTM.com – Market Pulse Research: Valentine’s Day: A Difference In Celebration, January 2018. “How likely are you to purchase gift(s) for the following?” (Extremely likely, Likely)

People Spend the Most Time with Broadcast Television of All Ad Supported Platforms Source: GfK TVB Mentor Survey Spring 2016. M-S 6A-12M. Persons 18+. Online/internet platforms such as e-mail, social media, internet radio and websites, are totaled for any online device-PC, Smartphone and Tablets. Broadcast TV News Websites includes local TV station websites & network websites for news/weather/sports.

What Influenced Consumer Purchases Most Source: GfK TVB Purchase Funnel 2017 A18+ Most important for media that registered 2% or higher.

Broadcast: Great Way to Reach Valentine’s Day Shoppers Adults 25-54 Live+SD Ratings Source: Nielsen NPower 1/1/2017 - 2/13/2017 Adults 25-54 Live+SD Ratings; ; Broadcast Includes all Networks and Syndication. A25-54 10 Cable Networks based on A25-54 Ratings. Vodka 2010

Broadcast Delivers Higher Reach Source: Nielsen NPower. February 9th 2017 Adults 25-54 Live+SD. Vodka 2010

Top Gifts For Valentine’s Day Jewelry Go Out for Dinner Flowers Clothing Chocolates Source: NRF January 2017

Adults Purchasing Jewelry Watch Broadcast TV Index 207 200 199 191 187 185 181 180 180 173 Source: GFK MRI Spring 2017, Base: Adults 18+ Index; Spent $100+ on fine jewelry in last 12 months. Broadcast, Network, & Syndication. Syndication – Modern Family (Weekend), TMZ (Weekend).

Target Key Markets with Local TV The Redder the better - High Index Source: GfK MRI 2016 Market-by-Market weighted by Adult 18+ population. Purchased Fine Jewelry at Jared, Kay or Zales.

Broadcast TV Delivers Flower Shoppers Index 163 160 157 146 146 145 143 143 140 140 Source: GFK MRI Spring 2017, Base: Men 18+ Index; Spent Any Amount - Internet, Phone or Flower Shop. Broadcast, Network, & Syndication. Syndication – Modern Family (Weekend), Entertainment Tonight (Weekend).

Wining and Dining with Broadcast Viewers Index 173 160 155 152 147 146 143 143 143 140 Source: Source: GFK MRI Spring 2017, Base: Adults 18+ Index. Spent $100+ at a family restaurant/steakhouse in the last 30 days. Broadcast, Network, & Syndication. Syndication – Rizzoli & Isles (Weekend), Seinfeld (Weekend), The Big Bang Theory (Weekend).

Feast on Geographical Strengths with Local TV The Redder the better - High Index Source: GfK MRI 2016 Market-by-Market weighted by Adult 18+ population. Bought at in the last 6 months: Benihana, Lone Star Steakhouse.

Broadcast TV: The Destination for Clothing Shoppers Index 166 150 149 148 148 145 144 142 142 140 Source: GFK MRI Spring 2017, Base: Adults 18+ Index. Clothing Expenditures- Amount spent in the last 12 months, $500+. Broadcast, Network, & Syndication. Syndication – Friends (Weekend), Tosh.O (Weekend).

Broadcast TV Viewers with a Sweet Tooth, Shop for Chocolate Index 202 170 163 162 1621 160 156 154 153 152 Source: GFK MRI Spring 2017, Base: Adults 18+ Index. Bought as a gift in last 6 months, Ghirardelli, Godiva, Hershey’s Pot of Gold, Lindt, Ferrero Rocher, or Russell Stover. Broadcast, Network, & Syndication. Syndication –Major Crimes, Extra: Weekend, X-Files, CSI: Miami.

Ferrero Rocher’s Best Sales Markets Source: GfK MRI 2016 Market-by-Market weighted by Adult 18+ population. Shopped at Ferrero Rocher in the Last 6 Months.

TV Motivates Wherever They Shop Which of the following did you do after seeing/hearing the ads for the category on television? Source: GfK TVB Purchase Funnel 2017

Broadcast TV Delivers Department Store & Discount Store Shoppers Department Stores Discount Stores Source: GFK MRI Spring 2017, Base: Adults 18+ Index. Shopped at a department store or Discount Stores in the last 6 months for clothing, shoes, cosmetics, Toiletries, Non-prescription drugs, or perfume/cologne. Broadcast, Network, & Syndication.

Broadcast TV Delivers Online Shoppers Index 148 148 145 144 133 135 133 132 131 125 Source: GFK MRI Spring 2017, Base: 18+ Index Internet Shopping: Spent any amount on items. Broadcast, Network, & Syndication.

What Influenced Consumers Most in Digital Media: Broadcast Websites and Apps Source: GfK TVB Purchase Funnel 2017 A18+ (% Most important media type among those who saw/heard ads in at least 1 media source).

Local Broadcast Websites Provide Multi-platform Opportunities

Key Valentine’s Day Takeaways Valentine’s Day was the 3rd highest spending event in the first half of 2017. TV is the top platform for reach and time spent. Top gifts for this Valentine’s Day are jewelry, dining out, flowers, clothing, & candy. Valentine’s Day shoppers can be reached by using local broadcast television to target high sales markets. Broadcast TV delivers key Valentine’s Day shoppers regardless of where they shop; whether its in Department Stores, Discount Stores or Online. TV ads are motivation to do further research online. Local Broadcast TV websites offer multi-platform opportunities.