The Three persuasive appeals Ethos, Logos, & Pathos The Three persuasive appeals

Ethos Talks to conscience: right vs. wrong Credibility and reputation Example: Ari wants pizza Mom, you’re tired (it’s easy!) It will be easier to do homework

Logos Talks to brain: uses thinking and logic Shows the good reasons that you think the way you do Example: Ari wants mom to buy pizza Mom, it has healthy stuff Did research (appeal to authority); it’s on the food pyramid

Pathos Talks to heart: uses emotions and feelings Make sure the audience feels the way you do Example: Ari wants Pizza Mom, I LOVE pizza! It makes me happy!

Videos http://youtu.be/x4tTugqBkJU http://www.readwritethink.org/classroom-resources/lesson-plans/video/persuasive-techniques-advertising-1166.html

Review: 3 Persuasive Appeals Ethos Talks to the conscience Right vs. wrong; establishes credibility and reputation Logos Talks to the brain Uses thinking and facts to prove point Pathos Talks to the heart Addresses feelings, emotions; pulls at the hearstrings.