Broadband and content as a driver for promotion Broadband Promotion IRG-FSR workshop Fiesole, 16th of November

Various download times File type/Si ze Download time for a narrow band connection (56kbps) Download time for a broadband connection (512kbps) Download time for a broadband connection (4Mbps) text 100 KB14 sec1,6 sec0,2 sec audio 2 MB293 sec32 sec4 sec video 2 GB4876 min533 min67 min

Youtube was created by Chad Hurley, Steve Chen, and Jawed Karim in 2005 April 2005 – the first video ever to be uploaded to YouTube it shows co-founder Jawed Karim at San Diego Zoo February million unique users worldwide per month an estimated 92 billion page views each month more than 24 hours of video are uploaded every minute

Facebook More than 800 million active users On average, more than 250 million photos are uploaded per day More than 70 languages available on the site Every month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websites More than 7 million apps and websites are integrated with Facebook More than 350 million active users currently access Facebook through their mobile devices Source: Facebook

iTunes a software-based online digital media store operated by Apple. opening as the iTunes Music Store on April 28, 2003, with over 200,000 items to purchase as of April 2008, the number-one music vendor in the United States February 23, 2006 – 1 billion songs sold October 4, 2011 – the store served its 16 billionth song over 150,000 podcasts available to subscribe over 20,000 hours of audiobooks Source: wikipedia

The App Store The App Store opened on July 10, 2008 Over 500,000 apps in the App Store July 14, 2008 – 10 million apps downloaded January 22, 2011 – 10 billion apps downloaded July 7, 2011 – 15 billion apps downloaded Source: wikipedia

Netflix 1997 – Reed Hastings and Marc Randolph co- found Netflix to offer online movie rentals 2007 – Netflix introduces streaming, which allows members to instantly watch television shows and movies on their personal computers streaming rights to about 20,000 shows more than 25 million members worldwide more than 450 devices that stream from Netflix are available worldwide Source: Netflix

The Internet worldwide one third of the worlds population is connected to the Internet developing countries have increased their share of the worlds total number of Internet users from 44% in 2006, to 62% in 2011 China represent almost 25% of the worlds total Internet users today there are twice as many mobile-broadband as fixed broadband subscriptions (almost 1.2 billion) of 1.8 billion households worldwide, one third have Internet access Source: ITU – The world in 2011 – ICT Fact and Figures

Growth in bandwidth international Internet bandwidth has grown exponentially over the last five years, from 11,000 Gbit/s in 2006, to close to 80,000 Gbit/s in there are still disparities between regions in terms of available Internet bandwidth per Internet user (almost bit/s of bandwidth per user in Europe, compared with 2000 bit/s per user in Africa) Growth in bandwidth became essential as an Internet connection with a speed of 256 kbit/s limits the types of applications and services that Internet users can enjoy Advertised and real speeds can differ substantially. Source: ITU – The world in 2011 – ICT Fact and Figures

Relation between content and broadband Growth in take up and bandwidth of broadband is related to the provision of content In the same time content diversifies and develops as it reaches more people and new technologies are increasing the speed of broadband

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