Delivering multiple benefit messages – A partnership between the grains industry and NRM
Objectives Develop partnerships between grains industry R,D & E providers & regional NRM organisations Identify and prioritise issues that are common to grains industry & NRM Develop and deliver four pilot communications and extension projects
Partnerships for Collaboration State government agencies – DEWNR, DEPI & DPI NSW NRM, CMA and LLS Boards and organisations Department of Agriculture Grain growers Farming systems groups GRDC Research, development and extension providers
Outcome Expand the networks and pathways for the delivery of co-ordinated & targeted communications & extension Focus on key issues affecting grains production & have clear NRM benefits
Process Identify common issues – grains / NRM Rank issues in order of regional importance Identify the desired outcomes - production & environmental benefits Develop communication and extension plans Deliver pilot communication and extension projects Monitor & evaluate success of projects
Pilot Project Regions Northern and Yorke, South Australia “Holistic approach to weed management - all weeds in all years” Matt McCallum
Pilot Project Regions Eyre Peninsula, South Australia Linden Masters “Improving production and management on the dune swale systems” Linden Masters
Pilot Project Regions North East Mallee – Victorian and NSW Mallee “Integrated weed management strategies that embrace robust rotations to manage Brome Grass” South West Mallee – SA and southern Victorian Mallee “Maximising the productivity of sandy soils” Stuart Putland
Flagship Extension Products Guidelines to optimise the productivity, profitability and environmental sustainability of sandy soils Guidelines to manage key weed species in low rainfall districts www.agex.org.au