LIFE BEYOND DISSERTATION: FLEXIBLE, INSPIRED AND TEAM-ORIENTED Dr. Susan Pailet

Agenda This session will motivate you to finish dissertation and take the next steps in your professional development.   Understand how to create a successful marketing campaign. Participants will gain insights on how to sell their ideas to create an entire brand awareness and take your organization to the next level.  1.       Research for business question 2.       Marketing shift in education 3.       Branding and Communication 4.       Sell, Sell, Sell

Background Before During After

Research for Business Question What is next? Why?

Objectives To leverage the brands’ core strengths in new marketing efforts aimed at improving placement opportunities for its graduates. Stakeholder awareness of brands is essential to both inform the development of an overall brand positioning strategy and to create a benchmark against which to measure change

Research Qualitative research was conducted as an initial step in forming an understanding of current marketplace demands. Internal Stakeholder Interviews (N=7, 1 hour each) To identify issues thought to be important to current employer targets from thought leaders’ perspective. Employer Telephone Depth Interviews (N=17, 1 hour each) Current (8) and potential (9) employers of graduates were interviewed to understand marketplace needs and pain points, impressions of the brands, opportunities to deliver a better graduate and/or a better hiring process for prime employer targets and a sense of the language, tonality and reasons to believe that resonate with target employers

Attractive Candidates - Nursing Interview Preparedness Professional appearance, dress, posture, demeanor, verbal skills Asks good questions (those who ask no questions are perceived to be disengaged/not serious about the position) Professional Soft Skills Core proficiency – vitals/assessment, charting with appropriate specificity Computer literate/facile – comfortable with EMR Know (and stay within) their scope of practice

Critical Insights Hiring is skewed towards experience and fit (soft skills), not training Perception in the market that candidates are “book-smart” and not “real world-smart” “For Profit” is not the issue – Perceived Value Concerns of being outdated Clinical Instructors Soft skills training

3 Powerful Predictors of a Successful Healthcare Employee F-I-T Campaign 3 Powerful Predictors of a Successful Healthcare Employee F-I-T Flexible Inspired Team-oriented

Strategic Cornerstones Continue to emphasize Professional Development with Students Hammer home the “Quality” argument with Employers State the rigors of educational programs when compared to traditional universities Address “Expensive” vs Value Inform employers of the spectrum of candidate specialties that are offered Be cutting edge and innovative

Position/Message We believe that exceptional education drives better student outcomes, better patient experiences, and healthier communities. We go above and beyond to mold our graduates into your model employees for the purpose of improving satisfaction scores. We strive to produce graduates that will play a crucial role in furthering the kind of high-level care and positive service culture that helps generate new patient referrals. In addition to creating your ideal employees, we also provide dedicated associates within our Career Services team that specialize in healthcare recruiting to help with your hiring needs, at NO COST to you.

Importance of FIT We worked with thousands of employers and developed a comprehensive career development program that our graduates are trained in that will FIT your needs. Graduates are imbued with professional soft skills throughout our program through integrated modules aligned with our rigorous curriculum interdisciplinary experience through clinical rotations hands-on simulation in our state-of-the-art SimLabs Career Services associates develop personal relationships with both your organization and our graduates and are equipped with sophisticated tools and data driven outreach to do right by you and our graduates.

Questions How do you model flexibility? How do you inspire? How are you team-oriented?