Trish Jack Board Door TEACHERS DESK Asil Imran Nice Nasir Lidia Joe Bonnie Trish Asil Rabbab Aditya Yassir Ria Imran Mason Jack Harry Edmond Nice Shuyeb Yugesh Rahat Nasir Brijesh Jahangir Anthony Charlotte Lidia Mulki Simran Joe Balween Samuel Shamar Maruf Thursday, 29 November 2018 Thinking creatively

Remember: Detention Nice, Anthony, Shuyeb, Jack, Mason, Yassir For not completing the enterprise qualities and skills worksheet Today – IT3 – 1530 – 1550 (20 mins) This was given to you last Monday It should have been completed and filed in your homework folder for Fridays lesson Please hand it in now Thursday, 29 November 2018 Enterprise

The answer is: Tesco. But what is the question? give them a little time to come up with some creative/acceptable answers. Who is the UK’s biggest supermarket retailer? Whose strapline is “Every Little Helps”? The recently retired CEO of this business is Sir Terry Leahy Which business runs a loyalty scheme called “Clubcard”? Thursday, 29 November 2018 Thinking creatively

Thinking creatively We are learning to... 1 Appreciate that sometimes new business ideas come about through deliberate creativity techniques. (AO1) 2 Apply deliberate creativity techniques, specifically ‘blue skies thinking’ and ‘six hats’, to a real-life business scenario. (AO2) 3 Analyse and evaluate a real-life business scenario, make reasoned judgements and present appropriate conclusions. (AO3) Write down the first LO (Red Box) Thursday, 29 November 2018 Thinking creatively

Thinking creatively ‘Me too’ or Thinking creatively approach? Copying someone else’s idea Example: franchising, local corner grocery shop Me too An idea that is unique Did not exist before Deliberate creativity OR COMPETITIVE ADVANTAGE Thursday, 29 November 2018 Thinking creatively

Thinking creatively ‘Deliberate creativity’ approach Competitive advantage Better product. Better service. Better way of producing  lower costs or better quality. Better selling. Unique product or idea. Use technology or technique that makes product or service unique. Write all six down as we discuss them Thursday, 29 November 2018 Thinking creatively

Thinking creatively Example – Glasses Direct Entrepreneur: James Murray-Wells Felt ripped-off by prices charged by high street opticians (£7 to make, £150 to buy!) Researched supply-chain Simplified customer purchase & lowered price Focused on glasses Focused on e-commerce Some good material on James available from: http://www.glassesdirect.co.uk/about/story/ http://www.dailymail.co.uk/news/article-408352/Case-history-James-Murray-Wells.html# http://www.thisismoney.co.uk/money/article-1690592/How-an-entrepreneur-took-on-industry-giants.html Thursday, 29 November 2018 Thinking creatively

Thinking creatively Deliberate creativity techniques Lateral thinking Blue skies thinking Six thinking hats Lateral thinking is ‘thinking outside the box’ to come up with new and unexpected ideas. Two popular techniques are: Blue skies thinking Six thinking hats Write what is in the box above Thursday, 29 November 2018 Thinking creatively

Thinking creatively Blue skies thinking Start with an object or an idea. In 5 minutes write down anything that comes to mind. No thoughts are unimportant or silly at this stage! Stop once you have run out of ideas. Analyse the ideas, eliminate those that are not important. What are you left with? In pairs, complete blue skies thinking for school lunches I want at least 20 ideas in a list or mind map. Thursday, 29 November 2018 Thinking creatively

Thinking Hats Thinking hats (created by De Bono) is a technique to help focus and organise ideas. There are 6 different coloured hats Each hat represents a different style of thinking The hats are ‘put on’ one at a time to think about a problem Thursday, 29 November 2018 Thinking creatively

Thinking creatively Six thinking hats In the blue skies thinking activity get students into three groups and get them to brainstorm an everyday idea or product. Then in six hats thinking get the groups to work this through the six hats thinking process. Thursday, 29 November 2018 Thinking creatively

Lets try it with the new iPhone 6 Thinking Hats Lets try it with the new iPhone 6 Think about the iPhone 6 with each different hat on. Discuss with the person next to you to build on your ideas. Write your ideas down in your exercise book Thursday, 29 November 2018 Thinking creatively

Thinking creatively Innocent Smoothies Using your creative mind set, highlight ways Innocent Smoothies could improve their product range. Use the questions below to guide you. http://innocentdrinks.co.uk/ Packaging What is different about it? What are they trying to communicate to their customers? Does the packaging help them charge more? Creators What it is about the creators of Innocent Smoothies that made them special or different – what skills and qualities did they have? Competitor How would you compete with them? How would your product be different? What will your packaging be like? What would be your competitive edge? They should write out their answers in essay form. A*-A students – answer as a full essay C – D students – answer as bullet points You have 15 minutes. Thursday, 29 November 2018 Thinking creatively

Thinking creatively Plenary activity B C D E F You have 2 minutes to match each hat to a letter. Write it down in your exercise book. Thursday, 29 November 2018 Thinking creatively

Thinking creatively Plenary activity/Answers F B D A C E Thursday, 29 November 2018 Thinking creatively