Abhi, Marco, Pietro, Martina, Federico and Kenshi Nakaima

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Presentation transcript:

Abhi, Marco, Pietro, Martina, Federico and Kenshi Nakaima Consumer Behaviour Abhi, Marco, Pietro, Martina, Federico and Kenshi Nakaima

Zungle https://www.youtube.com/watch?v=1S3eX4ehQ9k

segmentation Segmentation Demographics Age -> Young adults Gender -> Unisex Psychographics Personality / Self-concept -> Unique and cool/Creative Lifestyle -> Innovators or early adopters for brand new tech products Tech create a new ‘always on’ consumer Lifestyle = a pattern of consumption

Positioning Earphone Sunglasses

Motivation, value and lifestyle

Attitude Elaboration Likelihood model Central route or peripheral route?-> Central route mainly in the ad

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