The 360 Relationship That Millennials Have With TV Programming Is Real

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Presentation transcript:

The 360 Relationship That Millennials Have With TV Programming Is Real 57% Seek out more TV shows with favorite actor from the show 43% Bought that star’s new line of products featured on the show 49% Read recaps of last week’s episode Pre-Viewing 43% Book a table at that TV chef’s new restaurant Post-Viewing 40% Research locations featured from a show for an upcoming trip 43% Check Twitter for on-set tweets & teasers from cast 59% Dissect everything that happened with family & friends 52% Re-watch old episodes in anticipation 47% Inevitably look up spoilers for next week’s episode 61% Remember to set aside time to watch the new episode During 49% Read reviews for opinions and reaction to that plot twist 53% Reach for the Kleenex while watching a character die 54% Feel shock from that cliffhanger ending 58% Look Up Actors “Haven’t I seem him in something?” Source: VAB / Research Now “Program Engagement” Survey, April 2018. Millennials = A18-34. 25