EMGT 351 Industrial Marketing Hal Nystrom Quick Introduction

Objectives Appreciate the value of understanding the customers Understand marketing models, tools and terminology Utilize and perform market research Gain new strategic marketing perspective Improve business communication skills

Industrial Marketing Engineering focus Understanding customer needs Satisfying them Extremely useful to expand your perspective

Class form Campus & distance students Lectures, discussions, text and project Web-based www.umr.edu/~nystrom/351.htm BlackBoard software

Project New product Introduction Soy based cleaner Team project Market research Marketing mix ideas

Program Completed University of Missouri-Rolla Copyright 2001 Curators of University of Missouri