Types of Promotion Advantages and Disadvantages Copyright © Texas Education Agency, All rights reserved.

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Examples of Mass Media Advertising Direct Mail Internet Magazines Newspaper Outdoor Radio Television 3 Copyright © Texas Education Agency, All rights reserved.

Advantages of Advertising Reach a wide audienceefficient medium in terms of cost-per-viewer Controllable, repeatable form of promotion Not limited by geographycan reach people throughout the world 4 Copyright © Texas Education Agency, All rights reserved.

Disadvantages of Advertising Overall cost can be very expensive Impersonal nature of advertising Not always timely by the time it reaches the intended audience Advertising life-span may be limited Takes more than one media to reach target market 5 Copyright © Texas Education Agency, All rights reserved.

Advantages of Public Relations Third-party source is perceived as being more objective than a commercial Relatively inexpensive or Free 6 Copyright © Texas Education Agency, All rights reserved.

Disadvantages of Public Relations Hard to controlrelies on third- party media outlets Impossible to predict or control the kind of coverage for a product 7 Copyright © Texas Education Agency, All rights reserved.

Advantages of Personal Selling Personal contact Feedback from the customer is immediate Sales presentation is flexible 8 Copyright © Texas Education Agency, All rights reserved.

Disadvantages of Personal Selling Per-person cost Only reach one customer at a time 9 Copyright © Texas Education Agency, All rights reserved.

Advantages of Sales Promotion Generates short-term sales Sales promotion results are measurable 10 Copyright © Texas Education Agency, All rights reserved.

Disadvantages of Sales Promotion Functions on the short-term – it does not necessarily result in maintaining loyal customers Builds customer relationships based upon incentives Cost of providing incentives 11 Copyright © Texas Education Agency, All rights reserved.

Assignments Independent Practice Assignment –Team - Up-Selling (National Amusement Park) Independent Practice Assignment-Individual - Forms of Media Advertisement (Create collage of 7 forms of media advertising) Extension Assignment – Team - Personal Sales Demonstration 12 Copyright © Texas Education Agency, All rights reserved.