Choices in Health Promotion Strategy: A social science perspective Dr Sebastian Garman

Choices for Health Promotion (b)Provoking Agents(c)Coping and Chronicity Factors (a)Vulnerability FactorsOnsetOutcome Figure 1 Point of Intervention

Choices for Health Promotion Biological eg vulnerability factors Psychological eg provoking agents Social Psychological eg coping strategies Social eg caring arrangements Political or Policy eg barrier dismantling

Behaviour change model sees the aetiology as lying within the risky behaviours of individuals Individuals seen as deficient Action Strategy Examples

Empowerment models Individual focused Group focused Examples

Community-oriented models emphasis is placed on groups, group norms and community structures Examples Case study

Socially transformatory models Focus on social change and justice affected communities to be supported in ways that promote social justice. Examples Case studies

The case of tobacco Cessation Assistance Public Education Social Marketing Smoking ban Taxation

Lessons learned